Siddhi Sethia
ISB YLP Co’26 || Social Media Marketing Consultant || Artist Manager || Events curator || Founder of NGO Badlaav
- Role
- Business Development at Zomato
- Location
- Kolkata, IN
- LinkedIn followers
- 500 followers
About Siddhi Sethia
Admitted to the MBA program at ISB (Class of 2026), I bring over 5 years of experience in business development, events, and marketing. I currently work as the Business Development Manager for Zomato Live/District in Mumbai and Kolkata, where I contribute to building the supply ecosystem for India’s leading live entertainment platform. Previously, I’ve helped organise 150+ comedy shows across India and 100+ international shows in Europe, and managed India’s top comedians including Rahul Dua and Kanan Gill. My experience extends to influencer and brand collaborations, where I executed campaigns for renowned names like SheTroubleMaker and Radhika Seth. During my tenure at OML and Zeppelin Entertainment, I worked with artists like Tanmay Bhat and Zakir Khan and contributed to major projects including Netflix and Shark Tank India shoots. I’ve also freelanced for global brands, handling social media and PR for 7+ international clients and organizing events such as TEDx Talks, fundraisers, and business conclaves. Beyond my professional experience, I’ve demonstrated leadership as the founder of NGO Badlaav and president of Kolkata Girl Up, focusing on social impact initiatives. My goal is to continue driving strategic growth in entertainment and marketing, leveraging creativity and data-driven insights.
Experience
Business Development
Apr 2024 — Present · Mumbai, IN
Looking after end to end supply for events at Zomato Live ( now - District ) for Mumbai & Kolkata
Education
Indian School of Business
Post Graduate Programme in Management
Mahadevi Birla Girls Higher Secondary School
High School Diploma, Business/Commerce, General
2008 — 2020
St. Xavier's College (Autonomous), Kolkata
Bachelor's degree
2020 — 2023
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