Siddhi Seshadhri
Brand Strategist, Marketing Genie, Expert-Content Creation and Curation. Wizard- Consumer behaviour analysis and Market research.
- Role
- Senior Marketing Executive at Purplle.com
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Siddhi Seshadhri
I’m a brand strategist with a strong foundation in digital marketing, specialising in…
Experience
Senior Marketing Executive
Dec 2024 — Present · Mumbai, IN
At Purplle, I lead end-to-end social media strategy and execution for Carmesi, driving both brand visibility and measurable business impact.Social Media Strategy & ResearchConduct in-depth research on industry trends, competitors, and consumer insights to craft data-driven content strategies.Successfully elevated Carmesi’s Instagram engagement rate from 2.5% to 7% within five months and boosted follower growth by 70%, significantly expanding the brand community.Content Creation & CampaignsManage the complete content lifecycle—from ideation to execution—across Instagram, Facebook, and other platforms.Conceptualize and execute impactful social media campaigns aligned with brand positioning and consumer behavior.Create posts, reels, stories, carousels, and product listings that resonate with the target audience while maintaining cohesive brand tonality.Develop photodecks and campaign assets, ensuring high-quality visual storytelling.Influencer & Talent ManagementScout and collaborate with models and influencers to strengthen brand visibility and engagement.Negotiate and manage influencer partnerships that align with campaign objectives and deliver measurable ROI.Brand Building & IdentityEnsure a consistent, engaging, and relatable brand voice across all content and campaigns.Curate campaigns that not only drive engagement but also reinforce Carmesi’s core brand values of authenticity and sustainability.Cross-functional CollaborationCoordinate with designers, photographers, videographers, and internal teams for seamless campaign execution.Oversee and manage shoots, ensuring brand guidelines and creative vision are effectively implemented.Performance & AnalyticsTrack, measure, and analyze campaign performance using insights to optimize content and boost engagement.Translate social media growth into revenue-driving campaigns through influencer activations and performance marketing.
Education
Avalon Heights International School
High School, Junior High/Intermediate/Middle School Education and Teaching
University of Mumbai
Master's degree with research, English Literature
2020 — 2022
SIES College of Arts, Science & Commerce SION(W)
Junior College, Humanities/Humanistic Studies
2015 — 2017
Sies college of arts science and commerce sion west
Bachelor's degree, English literature
2017 — 2020
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