Siddhi Bhandari

Experience

1. Senior Marketing Manager

   Bajaj Broking

   Dec 2022 — Present · Pune, IN

   I’m a Senior Marketing Manager with expertise at the intersection of paid, owned, and earned media, leveraging CPA models, A/B testing, retargeting, funnel optimization, and lifecycle marketing to drive scalable, measurable growth.Cost Per Acquisition (CPA) optimization, ensuring acquisition costs align with customer lifetime value (LTV). Successfully implemented CPA-based campaigns across paid search, social, programmatic, influencer, and affiliate channels, continuously refining strategies to maximize ROI.• Setting CPA targets per channel to sustain ROI • Negotiating CPA-based influencer and affiliate contracts • Tracking CPA across cohorts to inform bidding and targeting • Forecasting acquisition costs and dynamically reallocating budgets.This data-driven CPA approach has enabled me to lower acquisition costs while improving lead quality at scale.I design integrated digital campaigns across full-funnel stages: • Top of Funnel (TOFU): awareness via influencers, YouTube, display ads • Mid Funnel (MOFU): engagement through gated content, remarketing • Bottom Funnel (BOFU): conversions with retargeting, cart recoveryAligning creative and messaging with funnel stages helps reduce friction, improve conversion rates, and lower drop-off rates.A funnel-specific retargeting, tailoring messages based on user actions: • Product viewers → personalized product ads • Cart abundance • Past converters → cross-sell/upsell • Lookalike audiences → scaling reachcreative optimization (DCO)- 20–30% higher conversions over static retargeting campaigns. Focusing heavily on customer retention and lifecycle marketing.designed CRM workflows that: • Activate new users with onboarding sequences • Re-engage churned customers withBuilding dashboards tracking CPA, CAC, CTR, CVR, ROAS, retention, churn, LTV, and funnel drop-offs, integrating A/B test results, cohort analysis, attribution data, and customer insights into continuous improvement loops.

Education

• DURGADEVI SARAF INSTITUTE OF MANAGEMENT STUDIES, MUMBAI

  PGDM

  2018 — 2020

• Symbiosis Institute of Management Studies

  Master of Business Administration - MBA

  2023 — 2025