Siddhi Banthia

About Siddhi Banthia

Experienced Marketing Associate with a demonstrated history of working in the industry…

Experience

1. Brand Services Associate

   Leo India

   Apr 2024 — Present · Mumbai, IN

   Played a key role in launching Birla Opus from the ground up, managing the brand’s iconic animated film aired during the ICC T20 World Cup, backed by a 360° campaign across Hotstar, TV, radio, print (4,600+ cities), and branded content. Also collaborated on the creation of the brand’s jingle with Ram Sampath, anchoring the sonic identity for the launch.•Led the end-to-end execution of four celebrity-driven product films featuring Vicky Kaushal and Rashmika Mandanna, managing everything from scripting, shoot production, and post to rollout across TV, print, POSM, and digital platforms.•Drove the IPL-season Indian Colours League campaign, where we partnered with cricketers to drop daily custom shades inspired by each match, worked hands-on across scripting, daily production, and live match-day deployment.•End-to-end lead on Birla Opus\' recent monuments campaign, managed creative development, production, post, and IMC-driven multi-channel rollout.•Worked across brand identity building - from developing the brand key, tagline, and brand book to standardising logos and ensuring creative consistency across ATL, BTL, and digital properties.•Collaborated cross-functionally with creative teams, production houses, media partners, and clients to deliver high-impact storytelling and experience design - spanning retail store design, dealer boards, wall branding, internal branding etc.

Education

• JAI HIND COLLEGE, MUMBAI

  Bachelor's degree, Mass Communication/Media Studies

• Delhi Public School Surat

  High School Diploma, Business/Commerce, General

  2012 — 2020