Siddhesh Bipin Garg

About Siddhesh Bipin Garg

IIM Visakhapatnam EMBA candidate with 12+ years of experience translating complex products into compelling market narratives. Proven ability to lead cross-functional teams and drive GTM strategy bridging the gap between engineering and revenue. Seeking to leverage a unique blend of technical background (B.E. Computer Science) and creative leadership to excel in a Product Marketing or Strategy role. Know about me in 60 seconds: https://siddhesh-cv.lovable.app/

Experience

1. Head of Copy

   Concept PR India Ltd

   Sep 2022 — Present · Mumbai, IN

   Strategic Leadership:1. Led and managed pitches from a strategic and creative standpoint, ensuring alignment with client objectives and overall agency goals.2. Collaborated with PR vertical heads to drive and manage corporate digital communication strategy, encompassing brand voice and thought leadership initiatives.Content Development and Brand Positioning:1. Developed compelling brand differentiation narratives, campaigns, and messaging by conducting in-depth consumer analysis and staying abreast of market trends.2. Created and implemented content specifications tailored to the brand\'s customer personas, ensuring resonance and engagement.Content Governance:1. Established and enforced content governance guidelines, encompassing tone, style, and voice, to ensure consistency aligned with the brand\'s vision.2. Oversaw the adherence to established guidelines across all content, providing guidance and support to content creators.Campaign Management:1. Oversaw the entire creative campaign process, from conception to execution, ensuring seamless coordination and delivery of successful campaigns.2. Highlighted successful campaigns, such as \"Modiji in South Africa\" and \"#PDS4Sustainability,\" showcasing the ability to overlook, service, and manage comprehensive initiatives.Client Portfolio Management:1. Managed and built relationships with a diverse portfolio of clients, including but not limited to UP Government, PDS Limited, Religare Broking, Coal India, Cocobay Chocolates, GMDC, GRSE, U GRO Capital, and ACIES.2. Collaborated with clients on thought leadership initiatives, working with figures such as Pujit Agarwal, V. P. Nandkumar, and AU Corporate & Legal.International Collaboration:1. Extended expertise to international clients, fostering relationships with entities such as IndiaClub SA, India Bazaar, Concept Digicom, and the Indian Consulate of Johannesburg.

Education

• Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics

  HSC, Science

  2006 — 2008

• Holy Family Convent High School

  SSC

• Indian Institute of Management Visakhapatnam

  Executive MBA, Business Administration and Management, General

• Visvesvaraya Technological University

  Bachelor of Engineering - BE, Computer Science

  2008 — 2012

Skills

• Analysis
• Digital Marketing Experience
• Digital Media
• Web Hosting
• Online Advert
• Ghostwriting
• Content Writing
• Blog
• Website Writing
• Search Engine Optimization (SEO)
• Account Servicing
• Teaching
• Digital Marketing
• Creative Writing
• Online Adver
• Brand Strategy
• Social Media Marketing
• Copywriting
• SEO Copywriting
• Sem
• Blogger
• Project Management
• Branding
• Account
• Public Relations
• Business Strategy
• Proo
• Domain Areas
• Domain Experience
• Management
• Social Media Strategist
• Social Media Adve
• Marketing