Siddharthyka Saraswat
Building Shifu Ventures | Full-Stack B2B SaaS Marketing | Above all, a storyteller.
- Role
- Marketing Manager at Shifu Ventures
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Siddharthyka Saraswat
Marketing, to me, is a cocktail of logic and creativity. You need to be data-driven enough to catch what the numbers tell you—while holding on to your creative side and listening to your gut when you need to. This paradox is where I thrive. Over the last 5 years, I’ve led content and growth strategy at early-stage B2B startups—helping some double their revenue in under 6 months and others go from idea to website launch in a week. I’ve created content that brought in 200+ MQLs and $29K+ in ARR, authored blogs that rank on Google’s first page (one with over 100K unique views, ranking for ~1500 keywords), and produced B2B podcasts hosted by CEOs. From rethinking sales funnels to rebuilding social media voices to scripting videos and hiring first marketers—my job is often to wear many hats. And occasionally set a few on fire (in…a good way). Whether it\'s a 10-slide sales deck or a ebook, I approach each with the same intent: to turn strategy into story and story into conversion. If you’re looking for someone who’s part-writer, part-strategist, part-chaotic-good—let\'s talk!
Experience
Marketing Manager
Nov 2024 — Present · Bengaluru, IN
Drove a full-funnel content overhaul at Photon Legal, directly contributing to a 2x revenue increase in under 6 months through revamped product and content marketing collateral like sales decks, positioning, and case studies.‣ Helped raise ~$80K in funding for Shifu Studio by crafting pitch decks, one-pagers, and persuasive investor communication.‣ Built the LinkedIn and content voice for Shifu Foundation, growing visibility through social media marketing strategies while collaborating with external vendors.‣ Repositioned Curious Men Films from a creative agency to a high-conviction B2B storytelling studio; built website, brand narrative, and campaign strategy from scratch.‣ Created and launched the first version of Tiny Tribute, an internal product, within a week—leading content, UX flow, and onboarding comms.‣ Led hiring and training of the first marketer at Photon Legal; reviewed 40+ profiles, designed assignments, and transferred ownership after 4 months.
Education
ABES Engineering College
Bachelor of Technology
2016 — 2020
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