Siddharth Vishwanathan

About Siddharth Vishwanathan

Highly strategic and results-driven leader with a deep technical foundation in software engineering and AI-powered marketing ecosystems. Expert at architecting enterprise-grade AI/ML models on Google Cloud Platform to drive multi-billion dollar growth in highly regulated financial environments. Proven track record of managing $100MM+ budgets and leading cross-functional teams of engineers and marketers to optimize model performance and ROI.I love digital platforms and I know them in and out. I like building strategies and creating high performing teams to deliver on that strategy. I have also worked across multiple functions, such as technology, product, and marketing, and have a unique background as a former product director and software engineer. I am passionate about solving complex problems, optimizing performance, and driving innovation in the digital space.

Experience

1. Digital Marketing Advisor

   Canada Life

   Jan 2025 — Present

   Identify, enable and accelerate digital growth opportunities for Canada Life.

Education

• Visvesvaraya Technological University

  BE, Telecommunication

  2001 — 2005

• University of Toronto - Rotman School of Management

  MBA, Marketing and General Management

  2008 — 2010

Skills

• Search Advertising
• Analytics
• Business Strategy
• Campaign Management
• Online Advertising
• SEO
• Marketing
• Strategic Partnerships
• Social Media
• Omniture
• Management
• Search
• Product Management
• Online Marketing
• Excel
• Pay Per Click (Ppc)
• Business Development
• Marketing Strategy
• Leadership
• Product Marketing
• Digital Marketing
• Web Analytics
• Agency Relations
• Business Planning
• Data Analysis
• Market Research
• Google Analytics
• Google Adwords
• Crm
• Sem
• Social Media Marketing
• Competitive Analysis
• Microsoft Excel
• Mobile Marketing
• Strategy
• E-Commerce
• Ppc
• Project Management
• Digital Strategy