Siddharth S
Market Strategist
- Role
- Marketing Strategist at Azuga, Inc.
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Siddharth S
Driving analytics and performance insights within a B2B SaaS fleet management environment at Azuga. Supporting marketing and GTM teams through lead data analysis, channel attribution tracking, and funnel performance reporting using Salesforce and Excel. Focused on improving lead quality visibility, campaign effectiveness, and data-driven decision support across acquisition workflows.
Experience
Marketing Strategist
Nov 2025 — Present · IN
Driving data backed decision support within a B2B SaaS fleet management environment. Supporting marketing, sales ops, and product teams through lead analytics, performance reporting, and process optimization initiatives. Built structured reports from Salesforce and Excel datasets to analyze lead sources, channel attribution, conversion leakage, and pipeline efficiency. Contributed to campaign performance tracking, affiliate channel analysis, and inbound lead quality assessment.Executed data cleansing, segmentation, and trend analysis to improve targeting accuracy and reduce noise in funnel metrics. Assisted in identifying high intent accounts using behavioral and source signals. Collaborated with stakeholders to streamline reporting workflows and improve visibility into acquisition performance.Supported strategic initiatives by translating raw operational data into actionable insights for growth, retention, and channel ROI optimization. Gained hands on exposure to SaaS GTM mechanics, marketing operations, and performance measurement framework
Education
ISBR Business School
Pgdm in product management and business analytics , Product management
SRM IST Chennai
Bachelor of Business Administration - BBA, Business Administration and Management, General
Institute of Product Leadership
Associate's degree, Product management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.