Siddharth Gupta
Senior Director Programmatic Media @dentsu
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WORK HISTORY
Senior Director Programmatic Media @dentsu
CA
Own and define the programmatic strategy across dentsu Canada, aligning media activation to client business outcomes and dentsu global frameworksAct as a senior thought leader for programmatic across clients, internal leadership, and external partners (DSPs, SSPs, publishers, tech vendors)Translate emerging trends (AI-driven buying, outcome-based media, privacy/identity shifts) into scalable, commercial programmatic solutions.Lead the annual and multi-year programmatic roadmap, including capability investments, platform strategy, and revenue growth initiatives.Driving innovation and performance through data, technology, and strategic vendor partnershipsMentoring a team of programmatic specialists and collaborating cross-functionally with internal teams
EDUCATION
Jammu University
Bachelor of Commerce (B.Com.)
Centennial College
Post Graduate Diploma, Marketing Research & Analytics
Seneca Polytechnic
Post Graduate Diploma, Marketing Management
Orea Real Estate College
Real Estate
Punjab Technical University
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT SIDDHARTH GUPTA
Diligent, result oriented marketer & leader with a talent for creating meaningful experiences that connect brands and consumers. 7+ years of experience in the Marketing and Advertising space with some of the biggest global and local clients in the field of Telco, Automotive, CPG, FSS and Consumer goods. Clients worked on includes TELUS, P&G, Unilever, UNICEF, CIBC, Audi, IBM and Dyson. From strategy to relationship building, to integrated campaign planning and execution, I possess a well-rounded skill set with experience on both agency and client sides. Through an understanding of marketing and advertising, I have helped clients in brand building, customers retention and achieving marketing goals
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