Siddharth Doshi
Associate Brand Manager at Nykaa | International Master in Business - SDA Bocconi | Ex-Edelweiss Tokio Life Insurance
- Role
- Associate Manager at Nykaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Siddharth Doshi
Siddharth is a dedicated professional with a strong work ethic, positive attitude and a…
Experience
Associate Manager
Apr 2021 — Present · Mumbai, IN
Solely led key mega sale events for Nykaa Private Label, delivering ~35% of FY23’s annual revenue. Managed discount and inventory strategies for 1800+ SKUs of 8 brands, optimized visibility across touchpoints and executed unified 360-degree marketing, achieving over 96% of targets across events. Brand launch: Launched and built Nykaa Naturals Hair, a brand currently generating >₹10Cr. annually with a 1.5% MS on the hair category on Nykaa.com. Orchestrated annual operating plans for Nykaa Naturals Hair, driving market share growth. Spearheaded the launch of ~40 key SKUs and strategic brand-building efforts including sampling, quantified claims and routine finders directly leading to market share gain. Independently leading and strategizing share of homepage visibility for 8 Nykaa Private Label brands on the online channel (Online:~60% of total sales). Successfully took average CTRs from 1.9% in FY22 to 2.4% in FY23. Built and executed stock liquidation strategies for 46L worth of close to expiry stock in FY23, minimizing loss due to product expiry. Created brand IPs like the stock up sale and leveraged the CTE stock to create customer delight through gifts with purchase leading to customer acquisition.
Education
KPB Hinduja College of Commerce
HSC
2012 — 2014
Bright Start Fellowship International School
IGCSE
2009 — 2011
Lala Lajpatrai Institute Of Management
Bachelors in management studies
2014 — 2017
SDA Bocconi Asia Center
International Master in Business
2019 — 2021
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