Siddhartha Roy

About Siddhartha Roy

As an experienced marketer with a passion for creating impactful customer experiences, I…

Experience

1. Head of Marketing

   Ashokax

   Oct 2023 — Present

   Key Responsibility Areas:1. Developing Marketing Strategies: Formulate comprehensive marketing strategies tailored to the University’s objectives, target audience, and market trends.2. Brand Management: Maintain and enhance the institution\'s brand image through consistent messaging, branding guidelines, and strategic partnerships.3. Content Marketing: Oversee the creation and distribution of compelling content across various platforms, including website, social media, blogs, and more, to engage and attract prospective learners.4. Lead Generation and Conversion: Implement lead generation tactics to attract potential learners and nurture them through the enrolment funnel, optimizing conversion rates at each stage.5. Digital Advertising: Plan and execute online advertising campaigns across multiple channels, including Google Ads, social media ads, display ads, and affiliate marketing, to increase brand visibility and drive enrolment.6. SEO and SEM: Manage search engine optimization (SEO) efforts to improve organic visibility and search engine marketing (SEM) campaigns to drive targeted traffic and conversions.7. Analytics and Performance Tracking: Utilize analytics tools to track and analyze key performance metrics, such as website traffic, conversion rates, cost per acquisition, and ROI, and use insights to refine marketing strategies and tactics.8. Collaboration: Work closely with cross-functional teams, including admissions, academic departments, and product development, to align marketing efforts with institutional goals and ensure a cohesive brand experience.9. Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve marketing objectives within budget constraints.10. Campaign Management: Plan, execute, and optimize marketing campaigns, promotions, and events to drive awareness, engagement, and enrolment.

Education

• Columbia Business School

  Digital Marketing Certificate Course, Digital Marketing

  2017 — 2017

• Assam University

  Masters, Mass Communication

  1997 — 1999

Skills

• Product Marketing
• Competitive Analysis
• Business Development
• Marketing Automation
• Saas
• Business Analysis
• Marketing
• Analytics
• Business Strategy
• Lead Generation
• Management
• Market Research
• Business Intelligence
• Product Management
• Team Management
• Social Media Marketing
• Strategy
• Marketing Communications