Siddhartha Prakash Dwivedi

About Siddhartha Prakash Dwivedi

Siddhartha Dwivedi | Digital Transformation | Innovator | Product Vision | CX Disruptor | Future WhispererI specialize in translating bold ideas into tangible business growth and meaningful customer outcomes. With a hands-on leadership style, a deep sense of curiosity, and a results-driven mindset, I’ve spent my career enabling strategic transformations across 10+ countries in 4 continents - from hyper-growth startups in Silicon Valley to some of the world’s largest banks and telcos.At Axis Bank, my role as “Senior Vice President-2” in Digital Banking and Transformation revolves around pioneering advanced AI strategies, with a deep commitment to data management. I am responsible for driving large-scale, data-driven transformations, evidenced by the successful implementation that ensure Axis Bank stay at the forefront of innovation.Business Domain: Consumer and Small Business Lending and Deposit products including their entire life-cycle, Public Site, Digital Marketing, Micro-Site, Contact Center Phone Banking Agent Applications, Agentic AI**Key Areas of Expertise:** Product and Platform Management (PDLC) Agile Development Identity and Customer-Centricity Delivering Gen AI enabled transformation Digital Banking and Lending Risk and Regulatory Data Solutions Intelligent Automation**What I Do:** Reimagine CX across the full customer and colleague journey Launch first-of-their-kind digital propositions that blend tech and human insight Build bridges between business, technology, operations & regulators Create cultures of agility, design thinking, and obsession with customer delight Help brands shift from \"being available\" to \"being irresistible\"

Experience

1. Head of Digital Products -- Commercial Banking and Automobile Lending

   Axis Bank

   Apr 2022 — Present · Mumbai, IN

   Digital Strategy & Transformation LeadershipLed end-to-end design and execution of enterprise digital roadmaps, driving significant value through scalable service architecture and strategic initiatives.Collaborated with cross-functional stakeholders to conceptualize and deliver next-generation digital strategies aligned with business growth objectives.• Commercial Banking Digital Platform (SFDC)Spearheaded the design and implementation of a digital platform on Salesforce (SFDC) for secured lending products, including Working Capital Loans.Built seamless digital customer journeys, enhancing user experience and operational efficiency.Achieved 7X reduction in turnaround time (TAT) through process digitization and workflow automation.• Open Banking & API EcosystemImplemented Account Aggregator framework enabling instant bank statement analysis and faster credit decisioning.Led API-based integrations with FinTech partners to expand distribution and improve customer acquisition.Built and managed a robust internal and external digital innovation ecosystem, fostering collaboration and accelerating solution development.• Digital Analytics & OptimizationDeployed advanced analytics tools including Google Analytics and Adobe Target for performance tracking and experimentation.Enabled data-driven decision-making through A/B testing, customer behavior insights, and conversion optimization.Identified and integrated emerging technologies (AI, CRM, digital tools) to enhance operational efficiency and customer experience.• Direct-to-Consumer (D2C) Growth and Partnership EcosystemDesigned and executed high-impact digital marketing campaigns to drive acquisition, engagement, and conversion.Enabled seamless integration of lending products (Business Loans, Auto Loans) across partner platforms, expanding reach and distribution.

Education

• Indira Gandhi National Open University

  Master of Business Administration - MBA

• Delhi University

  Bachelor's degree, Mathematics and Computer Science

Skills

• Business Analysis
• Agile Methodologies
• Requirements Analysis
• Web Services
• Soa
• Software Project Management
• Java Enterprise Edition
• Enterprise Architecture
• Sdlc
• Solution Architecture
• IT Strategy
• Eclipse