Siddhartha Dutt
Brand Strategy, Consumer Insights, IMC and Business Growth | Visiting Faculty | ex-CMO | ex-Pernod Ricard India, STAR TV and Mid-Day
- Role
- Visiting Faculty at Apeejay Education
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Siddhartha Dutt
An advertising and marketing professional with almost 20 years of brand management experience across the advertising and marketing industries in India and S. E. Asia. A marketing communications management post-graduate (MBA) from MICA. Winner of global and Indian advertising/ marketing awards like WARC, Jay Chiat, the EFFIES and the EMVIESSpecialties: Brand strategy, brand communications, marketing, IMC (Integrated Marketing Communications) and consumer research (qualitative)
Experience
Visiting Faculty
Aug 2025 — Present · New Delhi, IN
As a visiting faculty at Apeejay Institute of Mass Communications (AIMC), I designed and taught the following postgraduate courses:o Integrated Marketing Communications (IMC) to the postgraduate students of the full-time 2-year Program in Management in Mass Communication (PGDM) and the 1-year Post-Graduate Course in Mass Communicationo Advertising Management and Account Planning (AMAP) to the postgraduate students of the 1-year full-time Post-Graduate Course in Mass Communication
Education
St. Xavier's Collegiate School, Calcutta
ICSE
1986 — 1996
MICA | The School of Ideas
Post-graduate Diploma in Marketing Communications, Account Planning
2002 — 2004
Jadavpur University
Bachelor of Arts (BA), English Language and Literature, General
1998 — 2001
St. James' School, Calcutta
ISC
1996 — 1998
University of Mumbai
Master of Arts (MA), English Language and Literature, General
2006 — 2008
Skills
- Marketing Research
- Media Sales
- Marketing
- Product Management
- Customer Insight
- Interactive Marketing
- Creative Writing
- Media Research
- Teaching
- Corporate Branding
- Digital Strategy
- Marketing Communications
- Smo
- Qualitative Research
- Market Research
- Brand Awareness
- Creative Direction
- Press Releases
- Merchandise
- Creative Briefs
- Copywriting
- Account Planning
- Brand Solutions
- Press Conferences
- Brand Development
- Public Relations
- Media Strategy
- Digital Marketing
- Advertising
- Strategic Sales
- Integrated Marketing
- Interactive Advertising
- Strategy
- Media Planning
- Creative Strategy
- Brand Management
- Marketing Strategy
- Brand Architecture
- Consumer Insights
- Customer Relationship Management (Crm)
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