Siddhartha Bajpai

About Siddhartha Bajpai

As a transformation leader with 2 decades of experience in the Tobacco and AlcoBev industries, I bring a unique blend of deep industry expertise and technology-enabled consulting leadership. I have experience in leading multinational businesses within this space with a track record of developing growth strategies and leading turnarounds of mature entities in fast-growth opportunities. My Anchors Core Business: Manage a diverse portfolio spanning Tobacco (NGP/RRP, Combustibles including Cigarettes, Cigars, Smoking Tobacco & Rolling Papers and ONP including Chewing Tobacco, Snus & Snuff) and Alcoholic Beverages (Beer & Spirits). Commercial Excellence: Develop and execute high-impact strategies to drive revenue growth, strengthen market positioning, and build lasting competitive advantage. Customer Centricity & Insight: Cultivate deep customer relationships and shape value propositions that fuel business transformation. Profit Center Operations: Maximize profitability and revenue through disciplined long and short term financial planning and rigorous internal controls. Market Knowledge: Leverage broad experience across Asia, Africa, and Europe to navigate dynamic market landscapes. Entrepreneurial Approach: Balance strategic vision with operational detail to deliver consistent results across every engagement. My Drive Leading end-to-end business transformation with a focus on sustainable growth. Expanding into new and existing markets to unlock higher sales and revenue potential. Growing business by strengthening existing accounts and driving consistent sales performance.

Experience

1. Senior Director

   Capgemini

   Nov 2025 — Present · Bengaluru, IN

   Report: Vice PresidentPrimary Areas of Impact: • Connected Commerce Strategy & Commercial Transformation Leadership• Omnichannel Growth Capabilities: RGM, TPM, Retail Media, CRM & Digital Sales• Global Thought Leadership, CXO Engagement & Offer Portfolio Innovation• Internal Capability Building & Sector Enablement

Education

• Dr. Harisingh Gour University (Sagar University)

  Bachelor of Commerce (BCom), Business/Managerial Economics

  2002 — 2005

• Devi Ahilya Vishwavidyalaya

  Master of Business Administration (MBA), Sales, Distribution, and Marketing Operations, General

  2005 — 2007

Skills

• Key Account Management
• Market Planning
• Marketing Communications
• Crm
• Budgeting
• Managing Agency Relationships
• Market Research
• Competitive Analysis
• Modern Trade
• Business Planning
• Business Development
• Trade Promotions
• Team Management
• Business Strategy
• English
• Trade Marketing
• Brand Management
• Marketing Strategy
• Pricing
• Product Management
• Sales Management
• Portuguese
• Sales
• Negotiation
• Marketing Management
• Market Analysis
• Strategy
• Management
• Marketing Mix Modeling
• Sales Operations
• Fmcg
• Purchase Management
• New Business Development
• Marketing