Siddhartha Sankar Banik

About Siddhartha Sankar Banik

I lead the U.S. Consumer Card data science team for marketing, operations, and customer experience functions, managing teams across the U.S. and India. We design and deploy generative AI and machine learning solutions that drive step-change efficiency improvements in call center operations, optimize marketing budget allocation and ROI, and proactively identify potential regulatory violations and emerging risks. I partner closely with Marketing, Operations, Technology, Model Risk Management, Legal, and Compliance to ensure responsible and scalable AI deployment.

Experience

1. Director

   Citi

   Jan 2026 — Present · NY, US

   I lead the U.S. Consumer Card data science team for marketing, operations, and customer experience functions, managing teams across the U.S. and India. We design and deploy generative AI and machine learning solutions that drive step-change efficiency improvements in call center operations, optimize marketing budget allocation and ROI, and proactively identify potential regulatory violations and emerging risks. I partner closely with Marketing, Operations, Technology, Model Risk Management, Legal, and Compliance to ensure responsible and scalable AI deployment.

Education

• Indian School of Business

  Advanced Management Programme in Business Analytics, Business Analytics

  2015 — 2016

• Symbiosis Institute of Management Studies

  Master of Business Administration (MBA), Marketing

  2012 — 2014

• ACADEMY OF TECHNOLOGY

  B.TECH, Electronics and Communications Engineering

  2005 — 2009

Skills

• Sas E-Miner
• Tableau
• Oracle
• Microsoft Excel
• Strategy
• Team Management
• Data Analysis
• Six Sigma
• Data Warehousing
• Spss
• Testing
• R
• Analytics
• Business Analysis
• Cognos
• Research
• Market Research