Siddhartha Mukhopadhyay
Assistant Brand Manager @Plix
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WORK HISTORY
Assistant Brand Manager @Plix
Mumbai, IN
Global Market Expansion & Brand Strategy – Spearheading market entry into new geographies (KSA, UK, US, and SEA), ensuring localized brand positioning, pricing strategy, and regulatory compliance in collaboration with cross-functional teams. Driving competitive benchmarking and consumer insights to support strategic product launches. D2C Website Growth & P&L Ownership – Managing global Shopify websites (US & UAE), contributing directly to revenue growth by optimizing user journey, cross-selling strategies, and promotional campaigns. Improved conversion rates and average order value through data-led decision-making and inventory-aligned marketing strategies. Regulatory & Compliance Alignment – Working with the Regulatory team to ensure all product claims, packaging, and digital communication comply with international health and e-commerce regulations, enabling smooth market operations. Cross-functional Leadership – Collaborating with Creative, Regulatory, Supply Chain, and Finance teams to deliver seamless website operations, product launches, and marketing campaigns tailored for global markets. Business Growth & Performance Monitoring – Tracking campaign effectiveness, website performance, and sales contribution through MIS and analytics dashboards. Providing actionable insights to senior leadership to guide growth strategy and P&L outcomes.
EDUCATION
Bharati Vidyapeeth
MMS, Marketing
ABOUT SIDDHARTHA MUKHOPADHYAY
As an Assistant Brand Manager at Plix, I focus on market expansion, driving brand strategy, and ensuring regulatory compliance. I work with cross-functional teams to optimize market entry across regions, localize brand positioning, and enhance revenue through D2C website growth. With an MMS in Marketing from Bharati Vidyapeeth, I am proficient in regulatory compliance, project management, and go-to-market strategies. I am motivated to implement data-driven insights and innovative campaigns to foster brand growth and deliver impactful consumer engagement.
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