Siddharth Agrawal
Media Measurement & Analytics @Google | Marketing Science | The Data Guy | Inventor
- Role
- Measurement Implementation Expert at Google
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Siddharth Agrawal
I am currently working with Google on marketing data science as an ads measurement expert.Execute Analytical Experiments and tests to help solve various business problems making an impact across the GCS group. Design and Analysis of the predictive models to mine big data stores, perform data and error analysis between actuals and forecast to improve models and build strategies.Analyse data for trends and story telling from the interpretation.Communicate analytic solutions to the go-to-market stakeholders and implement improvements as needed to improve our digital marketing strategy. Technology Stack:Expert : SQL with perfomance tuning and optimization, Python for data analysis and automation, ETL design, Data Structures and Algorithms, A/B Testing, Python data analysis packages like Pandas, Numpy, SciPy, Scikit-Learn, Pytorch, incrementality experiments, Budget recommendation, AttributionDatabase : PostgreSQL, Oracle, Teradata, Sql ServerReporting : PowerBI and TableauI am also passionate about learning new technologies that could make a strong business impact and improve our lives. Worked on 5 patents which are already filed in the USPTO, out of them 4 are granted. Would love to meet people from across the spheres and collaborate to create the change, innovate and win together while at the same time inspiring others.Feel free to reach out to me at any time either for collaboration or just to exchange few thoughts. Either one is Cool :) My email_id : s••••••••@gmail.com
Experience
Measurement Implementation Expert
Jan 2025 — Present · Bengaluru, IN
Statistical analysis, marketing analytics, Media mix modelling for budget optimisations, Attribution techniques, Return on Investment, A/B testing, Incrementality tests, Translating quantitative data into insights, building data models and analytic dashboards to pull insights from data sets. Responsibilities :1) Design and execute measurement studies such as Conversion Lift, Brand Lift, Search Lift, XNR, Experiments, etc for clients and optimise for success ensuring there is a statsig read on uplift. 2) Geo Experiments, ROI analysis on the broader media plans, analyse attribute lift, across the channels to inform the right channel strategy. 3) Develop a deep understanding of the measurement objectives and provide optimal measurement strategy and define the right KPIs based on eligibility criteria.
Education
International Institute of Information Technology, Bhubaneswar
Bachelor’s Degree, Information Technology
2013 — 2017
St. Joseph Covent Higher Secondary School
High School, Basic Science
2004 — 2012
International Institute of Information Technology Hyderabad (IIITH)
Advanced Education, Artificial Intelligence and Machine Learning
2018 — 2019
Quantic School of Business and Technology
Master of Business Administration - MBA, Marketing, Finance and Strategy
Skills
- Data Structures
- Css
- Windows
- C
- Microsoft Office
- Mysql
- Spring Mvc
- Algorithms
- Latex
- Github
- Sql
- Linux
- Html
- Javascript
- Java Enterprise Edition
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