Siddharth Saini
Growth Marketing Lead-Valion Group | MICA 22-24
- Role
- Growth Marketing Lead at Valion
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Siddharth Saini
Marketing strategist with a postgraduate degree from MICA and a track record of driving growth, positioning, and execution across D2C, B2B, and wealth-tech ecosystems.My experience spans brand building, performance marketing, lifecycle design, and go-to-market strategy, often in high-velocity, founder-led environments. I’ve led cross-functional teams and directly collaborated with CEOs and leadership across multiple organizations to shape customer journeys, optimize acquisition funnels, and bring new products to market.What distinguishes my approach is a systems-first mindset: the ability to distill complexity into actionable plans, build scalable marketing engines, and connect narrative with numbers. Whether scaling a consumer brand, repositioning a category, or building zero-to-one marketing functions, I bring structured thinking, creative instinct, and operational agility.I’m drawn to work that blends business impact with creative clarity and to teams that value intellectual rigour, cross-disciplinary thinking, and a bias for execution.
Experience
Growth Marketing Lead
Jul 2025 — Present · Gurugram, IN
Built the marketing function & team from scratch for Valion Group, leading brand strategy for myfollo & PropCare, & establishing scalable processes for campaign execution, reporting, vendor management, & lead generation- Designed & executed go-to-market strategies for myfollo & PropCare, creating distinct positioning & communication strategies that strengthened visibility among HNI & UHNI investors- Directed project marketing campaigns for developers such as Godrej, DLF, M3M, & Sobha Realty, leveraging the Invest with myfollo platform & multi-channel outreach to increase qualified lead flow across India, Singapore, & Dubai- Implemented a Marketing & Sales CRM to streamline pipeline tracking, lead nurturing, & campaign automation (Email & WhatsApp), improving efficiency in client onboarding, transactions, & overall sales cycle management- Spearheaded content & collateral development (investor decks, brochures, outreach letters, email campaigns, WhatsApp communication, LinkedIn outreach), ensuring consistent messaging that expanded Valion’s brand reach & boosted digital engagement
Education
MICA | The School of Ideas
PGDM-C, Marketing
Punjab Technical University
BCA, Computer Programming, Specific Applications
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