Siddharth Yellur

Software Engineer at Amazon

Role: Software Engineer at Amazon
Location: Seattle, WA, US
LinkedIn followers: 500 followers

Information TechnologyView LinkedIn profile

Experience

Software Engineer
Amazon
Jul 2021 — Present · Seattle, WA, US
Prime Video Ads | Ads Platform Team• Led the launch of Prime Video Ads in key international markets including Brazil, Japan, and India, enabling monetization at global scale• Designed and integrated the Policy Checker into a Tier-1, low-latency service to enforce real-time ad eligibility across markets — ensuring compliance with kids profiles, family-friendly content, ad rights, and regulatory standards (EU, U.S.) for both Prime Video and third-party channels like HBO and Paramount• Built and deployed language-based ad targeting to deliver personalized ad experiences for multilingual audiences globally• Contributed to scaling core ad tech infrastructure to support rapid global expansion and region-specific customizationFreevee backed services Worked in the backed end team for Freevee streaming service.(previously called IMDBTv)

Contact information

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Current company

Amazon

Software Development · 10K employees · 2127 7th Ave., Seattle, WA, 98109, US

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

amazon.com

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