Siddharth Vasistha

Helping brands win with creator-led marketing | Strategic Ops @Animeta

Role
Social Commerce Lead at Animeta
Location
Lucknow, UP, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Siddharth Vasistha

I’ve spent the last 8+ years building, scaling, and learning from the creator economy long before the term became a buzzword.At Animeta, I help brands scale through data-driven influencer marketing, where creator selection isn’t a guessing game but a system built on insights like audience fit, genre match, engagement metrics, and conversion patterns.My work spans across-Running influencer campaigns end-to-end for brands like Starbucks, Tanishq, Mufti, BePure, and more-Verifying and onboarding creators across India, mapped by region, platform, and content niche-Meme marketing & creator amplification for viral, cost-effective brand visibility-Designing creator cohorts that drive measurable impact, not just reachBefore Animeta, I led content, community, and creator strategy at Eloelo, managing a team that operated across live, audio, podcast, and short video formats for a user base of 10M+ monthly active users and 100K+ creators. I also worked with Trell and togetU, where I built operations and creator ecosystems from the ground up.I’ve worked on both sides platform and brand, and that gives me a unique lens on how to bridge creative intuition with operational clarity.What I’m excited about-Building scalable systems for creator marketing-Helping brands spend smarter, not louder-Collaborating with people building in the content and creator economyLet’s connect if you’re trying to figure out how creators can grow your brand, or how to be a creator brands can’t ignore.

Experience

  1. Social Commerce Lead

    Animeta

    Jun 2024 — Present · Mumbai, IN

Education

  • Dr. A.P.J. Abdul Kalam Technical University

    Bachelor's degree, Computer Software Engineering

    2011 — 2015

Skills

  • Java
  • Php
  • Visual Basic for Applications (Vba)
  • C#
  • Json
  • Css
  • Jquery
  • Doctrine
  • Sql
  • Microsoft Excel
  • Mysqli
  • Microsoft Office
  • Jugad
  • Laravel
  • Web Services
  • Xml
  • Management Information Systems (Mis)
  • E-Commerce
  • Web Development
  • C++
  • Html
  • Software Development
  • Python
  • Ajax
  • Data Analysis
  • Html5
  • Node.js
  • Mysql
  • Javascript
  • C

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Siddharth Vasistha — Social Commerce Lead at Animeta in Lucknow, UP, IN | Unifers