Siddharth Sharma

About Siddharth Sharma

I am an e-commerce and business development leader with 8+ years of experience across Amazon, FedEx and the e-commerce ecosystem. My career has been built around scaling revenue, improving contribution margins, and creating commercial engines that grow consistently.At Amazon.in, I manage a ₹150 Cr+ portfolio of high-value brands and drive 45% YoY growth while outperforming category benchmarks by 18%. I own the commercial levers that matter—pricing strategy, ASP and deal mix optimisation, selection expansion, FC share and availability planning, supply chain speed, forecasting, conversion improvement and cross-functional execution. I work closely with CXOs and founders to negotiate annual plans, open new business lanes and build GTM playbooks that balance top-line growth with margin discipline.Earlier, I helped build Amazon Shipping (ATS) from the ground up. I generated ₹180M+ in new business, onboarded 150+ D2C brands, improved program-level margins through increasing ASW (Avg Shipment Weight), and recovered 19% of outstanding debt through customised reactivation campaigns. This strengthened my ability to sell value, build acquisition engines and scale early-stage programs.Before Amazon, I spent four years at FedEx where I generated over $2 million (₹16.5 crore) in new business by acquiring high-value B2B and B2C shippers across export, import and domestic lanes. I designed full-stack solutions around transit speed, reliability, landed cost, and network capability. During this period, I achieved 440% territory growth in 14 months and closed multi-year contracts by understanding each customer’s shipping lifecycle deeply.

Experience

1. Strategic Management- Home S3p (Sarvottam)

   Amazon

   Feb 2024 — Present · Gurugram, IN

   Key Achievements:• Delivered annual revenue of ₹133 Cr in 2024, achieving 45% YoY growth and outperforming category growth by 18%• Managing a ₹150 Cr portfolio in 2025 by unlocking growth through data-driven selection, pricing, and operational plays• Spearheaded API integration for top D2C brands, enabling seamless onboarding via 3P tools like Shopify and Smartship• Identified and launched high-opportunity selection in underserved sub-categories, improving conversion and customer traction• Opened new lanes for sellers, driving non-linear growth and expanding reach across key marketplaces• Negotiated strategic terms with high-value accounts in price-sensitive categories to drive profitability and retention• Translated market insights into pricing actions and category-level growth strategies• Built strong alignment across Operations, Finance, and Marketing to streamline brand initiatives• Delivered leadership-ready dashboards and sharp business reviews to drive clarity, accountability, and next Responsibilities:• Own end-to-end P&L and relationship management for top strategic brands across multiple categories• Drive selection expansion, pricing compliance, and speed initiatives to improve customer experience and ASIN performance• Lead deal and promotion planning in collaboration with Category, Pricing, and Advertising teams• Analyze brand performance using internal tools and business reports to identify levers for growth• Enable adoption of Amazon programs such as FBA, Coupons, Brand Registry, and Prime Exclusive Deals• Conduct weekly/monthly business reviews with brands to realign goals, drive inputs, and track metrics• Troubleshoot operational blockers by liaising with internal product, compliance, and operations teams• Influence product improvements by sharing seller pain points and category-level insights

Education

• Institute of Technology & Science

  Bachelor of Business Administration (B.B.A.), Business Administration and Management, General

  2012 — 2015

• Jagan Institute Of Management Studies(JIMS Rohini)

  PGDM, Marketing, International Business

  2015 — 2017

• KDB Public School

  9th-12th

  2008 — 2012

Skills

• Microsoft Office
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Managerial Economics