Siddharth Sharma

About Siddharth Sharma

As a Digital Marketing Consultant specializing in performance and branding campaigns, I…

Experience

1. Global Lead, Performance Marketing

   Sprinklr

   Mar 2024 — Present · Bengaluru, IN

   Summary of RoleB2B Lead Generation: Led B2B performance marketing initiatives, driving high-quality lead generation and customer acquisition across global markets.Global Campaign Management: Managed global performance marketing strategies, optimizing campaigns across multiple channels (paid search, social, display, and programmatic) to align with regional business goals across USA, EMEA Asia Pacific and ANZBudget Oversight: Controlled and optimized a marketing budget of 40 crores, ensuring efficient spend allocation and achieving maximum ROI on global campaigns.Stakeholder Management: Collaborated with cross-functional stakeholders, including Sales, Product Marketing, Field Marketing, Integrated Marketing, Marketing Operations, Design, and Content teams, to align marketing strategies with business goals and deliver measurable performance outcomes.Campaign Optimization & Analytics: Utilized data analytics, A/B testing, and attribution modeling to continuously optimize cross-channel campaigns and improve lead conversion rates.Market Expansion: Drove market expansion through targeted global campaigns, resulting in increased lead generation and market penetration in new regions.Sales Collaboration: Partnered with sales teams to ensure the seamless transition of qualified leads and alignment between marketing initiatives and sales objectives.

Education

• Sinhgad College of Engineering

  Bachelor of Engineering (B.E.), Computer Engineering

  2014 — 2018

• Gwalior Glory high School

  Intermediate, science(PCM)

  2009 — 2013

• K J Somaiya Institute of Management

  PGDM, Marketing/Marketing Management, General

  2018 — 2020