Siddharth Parida
Head of Marketing - Goodyear Tires
- Role
- Head of Marketing at The Goodyear Tire & Rubber Company
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Siddharth Parida
HEAD OF MARETING | BRAND, DIGITAL GROWTH & MARKET ENTRY SPECIALISTInnovative marketing leader with 17+ yrs of exp. in brand launches, business transformationand acquisitions across FMCG, Media and Automotive. Adept at Zero to 1 and 1 to 100 journeys.• Market Entry Strategy: Proved track record at driving initiatives, leverage insights to accelerate growth• Driving P&L: Strategy & campaigns for scalable, profitable consumer acquisition, CLV and MS gain• Digital Marketing Expertise: Adept at Top/Mid/Bottom campaigns to build brand and drive conversions• Acquisition, Revenue & Retention: Spearheaded 18+ national ATL campaigns (TV, Digital, Print, OOH)• Team & Capability Building: Team setup across Brand, Digital, Media, Performance Mktg, Social and PR
Experience
Head of Marketing
The Goodyear Tire & Rubber Company
Apr 2024 — Present · Gurugram, IN
Education
XLRI Jamshedpur
PGDBM, Marketing
2007 — 2009
B. M. S. College of Engineering
Bachelor of Engineering (B.E.), Computer Science
2001 — 2005
Skills
- Fmcg
- Business Analysis
- Management
- Product Development
- Business Development
- Market Research
- Team Management
- Business Strategy
- Competitive Analysis
- Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.