Siddharth Kumar
Manager, Analytics Consulting @Tiger Analytics
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WORK HISTORY
Manager, Analytics Consulting @Tiger Analytics
London, GB
EDUCATION
Khaitan Public School, Noida
AISSCE, Computer Science
University of Warwick - Warwick Business School
Master of Science - MS, Business Marketing
Vellore Institute of Technology
Bachelor of Technology - BTech, Computer Science and Engineering
ABOUT SIDDHARTH KUMAR
Emotions, biases, and preconceived notions have an immense influence on our decisions. And the way marketers nowadays leverage this fickleness of the human mind in their favor by analyzing and interpreting consumer data in a way that can influence people\'s buying decisions is what entices me the most about Marketing and drew me into this industry.My passion lies at the intersection between consumer behavior and technology, All while striving to leverage my technological expertise in Big Data Analytics and Artificial Intelligence to interpret consumer data and to drive innovation and consistency through effective thought leadership, and helping businesses understand consumer behavior and trends that are driving the markets and thereby build great products and digital marketing strategies across all forums and consumer touchpoints. Work-Life Balance is indispensable for me and I always like to keep myself engaged in physical activities and sports. I practice MMA with a special focus on Muay Thai and like to participate in amateur go-kart racing and other racing events whenever possible.
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