Siddharth Gulwelkar

About Siddharth Gulwelkar

I am a growth-focused E-commerce leader with over a decade of experience in scaling retail operations at India’s largest kids\' marketplace, FirstCry.com. My expertise lies at the intersection of strategic merchandising, data analytics, and user experience.Over the last 10+ years, I have navigated the evolution of e-commerce from manual processes to automated, AI-driven environments. Currently, as AGM, I lead a team to optimize onsite performance—transforming raw data into measurable uplifts in conversion rates and cart values.Core Expertise:Growth: Conversion Rate Optimization (CRO) & AOV Enhancement.Product: UI/UX strategy & Algorithm Automation.Leadership: Managing large cross-functional teams and complex project lifecycles.Retail: End-to-end Merchandising & Inventory Management I am passionate about streamlining the customer journey and leveraging automation to achieve operational excellence.

Experience

1. Asst General Manager - Merchandising

   FirstCry.com (BrainBees Solutions Ltd.)

   Jan 2023 — Present

   Key Focus: P&L Ownership, Strategic Merchandising Initiatives, & Team Leadership.P&L Management & Merchandising Initiatives: Full accountability for multi-channel marketplace strategy maintaining a steady-state revenue of ₹1.25 Cr/month. Driven by strategic merchandising initiatives that optimize product mix, pricing health, and category margins.Conversion & AOV Growth: Spearheaded onsite merchandising campaigns that leveraged data-driven \"Hero Product\" placement, resulting in a measurable uplift in Average Order Value (AOV) and overall funnel conversion.Team Leadership: Direct and mentor a cross-functional department of professionals covering operations, analytics, and category management.Operational Excellence: Transitioned the marketplace vertical from a \"launch phase\" into a structured, scalable business unit through standardized SOPs and data-driven governance.Product Strategy: Partnering with Engineering to implement automated recommendation algorithms, shifting from manual curation to an algorithmic merchandising model that scales with user traffic.

Education

• Institute for Technology and Management

  PGDM, Marketing

  2010 — 2012

Skills

• Supply Chain Management
• Sales Operations
• Customer Service
• Visual Merchandising
• New Business Development
• Market Research
• Inventory Management
• Marketing Research
• Competitive Analysis
• Microsoft Excel
• Sales
• Marketing
• Marketing Management
• Management
• Teamwork
• Team Management
• Vendor Management
• Business Analysis
• Business Strategy
• Mis
• Key Account Management
• Crm
• Business Development
• Analysis
• Logistics Management
• Sales Management
• Merchandising
• Operations Management
• Retail
• Brand Management
• Marketing Strategy