Siddharth Das
Deputy General Manager Marketing At Lifestyle International Pvt Ltd -Brand Strategy l Growth
- Role
- Deputy General Manager Marketing at Lifestyle International Pvt Ltd
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Siddharth Das
With a solid track record at H&M and now spearheading marketing initiatives at Lifestyle International, my focus is on driving brand strategy and customer activation. The transition from Project Manager to Deputy General Manager Marketing has empowered me to amplify brand presence and foster deep customer relationships through innovative campaigns and strategic agency management. At H&M, the digital and social media landscapes were my canvas, crafting campaigns that resonated with our audience and strengthened our market position. Now, at Lifestyle International, my strategy revolves around integrating these experiences to create impactful brand narratives and robust CRM systems that not only engage but also build lasting loyalty.
Experience
Deputy General Manager Marketing
Lifestyle International Pvt Ltd
Jun 2024 — Present · Bengaluru, IN
Spearheaded marketing initiatives at Lifestyle International, focusing on brand strategy and customer activation.• Amplified brand presence and fostered deep customer relationships through innovative campaigns and strategic agency management.
Education
Utkal University
Bachelor in Arts, English Literature
2002 — 2005
Alliance Business School
Executive Post Graduate in Marketing, Marketing
2009 — 2011
Skills
- Customer Analytics
- Brand Management
- Btl & Outdoor Marketing
- Sales Operations
- Marketing
- Retail Marketing
- Marketing Management
- E-Commerce
- Brand Development
- Anchoring & Hosting Events
- Customer Experience & Cellular Engagement
- Customer Analysis
- Strategic Retail Marketing
- Customer Experience
- Loyalty Programs
- Events
- Fashion
- Direct Marketing
- Voice of the Customer
- Customer/Retail/Product/Marketing Analytics
- Campaign Management
- Retail Analytics
- Direct Marketing Communications
- Competitive Analysis
- Product Marketing
- Market Research
- New Store Launch
- Loyalty Program Development
- Team Management
- Customer Insight
- Brand Loyalty
- Loyalty Analytics
- Customer Loyalty & Direct Marketing
- Agency Management
- Cellular Engagement
- Loyalty Research
- Merchandising
- Direct/Database Marketing & Communication
- Voice of Customer
- Advertising
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