Siddharth Chury

About Siddharth Chury

Avid sportsman, passionate sports fan, and seasoned sports industry professional, with about 22 years of wide-ranging expertise in Brand Management, Marketing partnerships, Sponsorships & Licensing, Product Marketing & Merchandising, Product Development, Manufacturing, & Project Management.Career Overview:A Graduate Engineer & Postgraduate in Production & Operations Management, specializing in sportswear; my 22 years of rich experience lies in brand management, marketing partnerships, brand licensing, retail & e-commerce, business development, product marketing, merchandising, product development, manufacturing and project management in the sports brands/leagues & sportswear industries.Having started my career in manufacturing, product development, project management, and sourcing operations, I later evolved to product management, marketing & merchandising. I’ve spent the past few years in senior roles covering brand management & licensing, IP sales, sponsorships sales, and business development; and I currently lead diverse functions of product, sports marketing partnerships, event & retail activations, and strategic growth.A natural leader and people manager with high motivational and interpersonal skills, I’m a self-driven contributor with a great blend of creativity, initiative, and attention to detail. I’ve always sought new challenges, opportunities to learn & grow, work on cross functional projects across verticals, and have demonstrated success in developing processes & systems for achieving business objectives.Specialties: Sports Brands -Business Management, Marketing Partnerships & Sponsorships, Brand Licensing, Brand Marketing, Retail Marketing, Product Marketing, Merchandising, Product Development, Manufacturing and Project Management.

Experience

1. Director - Partnerships, Product, and Strategic Growth

   Under Armour

   May 2023 — Present · IN

   Leading the strategic growth and brand partnerships initiatives for Under Armour in India.My responsibility was to drive every initiative that was not business as usual, to accelerate UA from its current size in India to achieve its full potential.1. Conducted thorough & continuous competition mapping, with focus on UA\'s target consumer profile. Worked closely with the merchandising team to identify categories, products & price points critical to drive long-term growth in India. Explored & identified suitable suppliers for local production for footwear & apparel and oversaw the necessary UA global audit processes. Developed business plans and drove design & development for this local merchandise end to end.3. Led all sports marketing initiatives for UA in India, covering our key sports categories of Training, Running, Basketball & Golf. My work ranged from identifying, onboarding, managing & activating the entire spectrum from top tier athletes [e.g. Neeraj Chopra] to social influencers, teams, leagues, & gyms/fitness clubs. I was also responsible for conceptualising & managing all on-ground events & activations - owned & as partners. Executed several successful store launches, city activations, activations across gyms & sports academies pan-India, and partnered with & leveraged multiple marathons across the country. A few examples would be the UA Chandigarh Fast Marathon, the Pune Half Marathon, Tata Mumbai Marathon, UA Challenge in over 50 gyms & sports academies across multiple cities, World Yoga Day & Women’s Day activations, Flagship store launch activations in Hyderabad, Chandigarh, Indore, etc.4. Initiated new business avenues across offline MBOs, sports specialty, pro-shops, direct teamwear sales, etc. Examples are UA branded shop-in-shops in select premium multi-brand retail chains, pro-shops at select golf clubs across India, customised sportswear sales to running clubs in Delhi & Bangalore, teamwear for premium schools across cities, etc.

Education

• Thadomal Shahani Engineering College, University of Mumbai

  Bachelor of Engineering, Electronics

  1996 — 2001

• Bombay Scottish School, Mumbai

  Indian Certificate for Secondary Education [ICSE]

  1982 — 1994

• Footwear Design and Development Institute [FDDI]

  Post Graduate Diploma in Footwear Technology and Management [PGDFTM], Production & Operations Management, Footwear Technology

  2001 — 2003

• D. G. Ruparel College, Mumbai

  Higher Secondary School Certificate, Science

  1994 — 1996

Skills

• Product Development
• Sports
• Apparel
• Marketing
• Footwear
• Brand Management
• Sportswear
• Sporting Goods
• Strategy
• Product Management
• Sourcing
• Retail
• Sports Marketing
• Buying
• Product Marketing
• Merchandising
• Management