Siddharth Burman
Product & Growth Marketing @ AuthBridge | IIM Calcutta | Growth & Revenue Marketing | B2B SaaS | Martech Enthusiast
- Role
- Product & Performance Marketing Authbridge at AuthBridge
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Siddharth Burman
Experienced Digital Marketing Specialist with a demonstrated history of working in the…
Experience
Product & Performance Marketing Authbridge
Jan 2024 — Present · Gurugram, IN
Launched BGV in US & UAE, leading to 40% growth in international inquiries in 2 quarters.• Localised messaging and targeting across BFSI, gig, and fintech sectors. & • Achieved 10x web traffic and 5x MQLs via integrated SEO, paid, and ABM campaigns.• Reduced CAC by 72% and boosted lead velocity by 2.3x with automation and targeting. • Built 30+ assets (landing pages, brochures, playbooks) across hiring, risk, and compliance.• Enabled 20+ sales reps with playbooks, lifting demo-to-close by 18%. & • Led US site revamp; launched long-tail pages via programmatic SEO, doubling organic traffic in 6 months. & • Automated onboarding and re-engagement flows, improving MQL engagement by 35% and reducing mid-funnel drop-offs by 28%.• Retargeting led to 20% uplift in return sessions. & • Reported SQL:MQL, LTV:CAC, and payback using GA4 & Looker Studio.• Ran VoC and NPS surveys; collaborated with founders and BU heads to align on GTM strategy. & • Delivered 1,200+ leads via event campaigns (SHRM, NASSCOM, IAMAI, Fintech India Expo).• Lead a 6-member team; stack includes HubSpot, GA4, Google Ads, LinkedIn Ads, SEMrush, Notion, WordPress, Zoho CRM.
Education
University of Mumbai
Bachelor of Management Studies, Business Administration and Management, General
2009 — 2012
Indian Institute of Management, Calcutta
Executive MBA, Marketing
Montfort School
Bachelor of Management Studies, Business/Commerce, General
Skills
- Business Strategy
- Analysis
- Marketing
- Teamwork
- Team Management
- English
- Market Research
- Advertising
- Research
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