Siddharth Bali
Strategy & Growth | Driving 0→1 E-Commerce Initiatives @ Flipkart | IIFT | DCE | Building High-Impact Experiments That Scale
- Role
- Associate Director - Growth Strategy & Central Levers Shopsy by Flipkart at Flipkart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Siddharth Bali
Customer first problem solver with nearly 6 years of experience across strategy, growth, and 0 to 1 platform building at Flipkart. I’ve led high impact charters at Shopsy, Flipkart’s hyper value e-commerce arm, from its early launch phase to becoming a scaled, retention optimized marketplace.My core expertise lies in identifying and shaping key platform levers across pricing strategy, funnel optimization, seller behavior, and user experience to drive sustainable GMV growth and improve long term retention. I’ve built systems that scale, including marketplace incentive programs, rating based discovery logic, express checkout journeys, and value tagged pricing models.I operate at the intersection of product thinking, ops design, and data led decision making, backed by deep collaboration with Product, Engineering, BizFin, and CX teams. Recognized with multiple awards for business transformation and customer impact, I thrive in zero to one, ambiguity rich spaces and bring structure to fast moving problem statements.
Experience
Associate Director - Growth Strategy & Central Levers Shopsy by Flipkart
Jan 2024 — Present
Leading platform-wide growth charters at Shopsy across retention, pricing innovation, customer experience, and seller incentive design. Driving structural improvements in repeat behavior, monetization, and discovery quality for Flipkart’s hyper-value platform. Customer Experience & Improved order-weighted product ratings and reduced visibility of low-rated listings by 500+ bps Built rating-index driven search logic and seller reward systems, improving retention metrics significantly Scaled review solicitation through UX enhancements and discovery touchpoints Strengthened new selection quality via seller-side signal integration & threshold-based governance Value Proposition & Seller Incentives Launched “Budget Tag” badge tied to pricing and quality thresholds — now contributes to a meaningful share of GMV Increased seller adoption of pricing recommendations by over 2x, improving revenue per conversion Built event-linked pricing & communication systems powering flagship campaigns (e.g, HDM, BBD) Enabled 1-click seller adoption through WhatsApp bots; expanded tag coverage across multiple verticals Checkout Funnel, Returns Cost & Scaled express checkout feature to improve conversion & reduce return-to-origin (RTO) risk across target cohorts Piloted targeted experiments across transaction segments to structurally reduce peak Returns Governed high-value monetization programs including COD Fee; delivering 8 digit ARR impact Uplifted RPC across cohorts while improving conversion economics and delivery experience
Education
Delhi College of Engineering
Bachelor of Technology
Indian Institute of Foreign Trade
Master of Business Administration - MBA
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