Siddharth Amrutkar
Marketing Lead | 8+ Years Driving MedTech & B2B Growth | AI-Driven Demand Gen, SEO & Content | MBA | IIM-A
- Role
- Marketing Lead at Way Media
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Siddharth Amrutkar
I once jumped into a river with nothing but a paddle and optimism. Turns out, that\'s…
Experience
Marketing Lead
Dec 2024 — Present · Pune, IN
Led the rebranding of Way Media (formerly WM America), driving the logo change, website overhaul, global brand repositioning, press release, and a social media marketing strategy to strengthen market presence. Designed and executed SEO and Generative Search Optimization (GSO) strategies through targeted blogs, curated content, and backlink building, improving domain authority from 6 to 18. Initiated and built an exclusive subscriber platform delivering curated content for marketing leaders, growing the subscriber base. Implemented customer journey-mapping plan to optimize touchpoints; developed funnel-specific strategies and marketing collaterals boosting prospect engagements. Coordinated participation in three industry events. Launched a digital podcast series featuring leading women marketers, positioning Way Media’s publications as authoritative industry voices and increasing content visibility and subscriber growth.Leadership Experience: Built and managed the marketing function from ground up, driving organic awareness campaigns that consistently delivered qualified pipeline. Headed content building and social media strategy for four media publications driving audience engagement and subscriber growth.
Education
Indian Institute of Management Ahmedabad
Executive MBA, Digital Marketing
Department of Management Sciences (PUMBA), Savitribai Phule Pune University
Master of Business Administration - MBA, Marketing
Sinhgad College of Engineering
Lonavala, Mechanical Engineering
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