Siddharth Agrawal

About Siddharth Agrawal

I am a Digital Marketing & D2C Growth Leader with 8+ years of experience driving revenue, profitability, and brand scale for high-growth consumer businesses across fashion, electronics, real estate, home furnishings, beauty, personal care, wellness, and lifestyle categories. My expertise lies in building digital-first brands, scaling acquisition engines, and creating full-funnel ecosystems that deliver predictable, profitable growth.I specialize in: Scaling D2C brands to 200Cr+ ARR Reducing CAC while increasing new customer volume Driving blended ROAS improvements of 20–35% Expanding LTV through CRM, lifecycle automation & retention strategies Improving conversion rates through CRO and Shopify UX optimization Building high-performing media, creative, CRM & marketplace teams Leading omnichannel strategies (D2C + Marketplace + Influencer + Retail)My approach blends brand storytelling, performance science, data analytics, and consumer insight, enabling brands to grow sustainably—not just through media spend, but through stronger product-market fit, sharper positioning, and better customer experience.I’ve worked with early-stage brands, VC-backed startups, and high-scale consumer brands—helping them move from instability to predictable, profitable, scalable growth.I’m passionate about: Building digital ecosystems, not just running ads Solving business problems with data-backed marketing Developing teams & elevating marketing maturity Driving revenue growth while protecting contribution margins Creating brands consumers genuinely connect withIf you\'re building a high-growth D2C or digital-first brand and want to scale with discipline, efficiency, and brand love—I’d be happy to connect.

Experience

1. Group Head - Media Account Management

   Lyxel&Flamingo (L&F)

   Apr 2024 — Present · Gurugram, IN

   Leading digital growth and marketing strategy for 200Cr+ ARR consumer brands across beauty, fashion, wellness, and lifestyle.Key Achievements:Delivered 30–60% MoM revenue growth during major scale-up phases through integrated full-funnel strategy.Managed ₹100Cr+ annual media budgets and improved blended ROAS by 20–35% across Google, Meta, YouTube & programmatic.Reduced CAC by 18–32% by rebuilding acquisition funnels, audience architecture & testing frameworks.Drove 35% increase in LTV by implementing lifecycle marketing, segmentation, and CRM automation.Led CRO improvements on Shopify, increasing Add-to-Cart rate by 28% and checkout completion by 22%.Built & mentored high-performing teams across media, CRM, analytics, marketplace, and creative.Developed brand GTM strategies, forecasting models, and quarterly digital growth roadmaps.

Education

• IBS Hyderabad

  Master of Business Administration - MBA, Marketing and Operations

  2019 — 2021

• ITM UNIVERSITY, GWALIOR

  Bachelor of Commerce - BCom (Hons), Business/Commerce, General

  2012 — 2015