Siddharth Anand
Product Manager @IDFC First Bank | IIM Kozhikode Bo\'24 | Delhi University \'21
- Role
- Product Manager at IDFC FIRST Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Siddharth Anand
Product Manager at IDFC FIRST Bank with experience in driving credit card strategy, product lifecycle management, and go-to-market execution. An MBA graduate from IIM Kozhikode with a strong background in customer journey design, 0-1 process builds, and cross-functional project leadership. Focused on building scalable, data-driven, and customer-centric fintech solutions.
Experience
Product Manager
Jul 2024 — Present · Mumbai, IN
Achieved ₹2Cr+ positive P&L turnaround by driving end-to-end product optimization—tightening credit risk controls, rationalizing low-value portfolio, and scaling spend velocity via strategic merchant partnerships• Created and managed 20+ PRDs across product and process enhancements, leading end-to-end UAT to ensure functionality, usability, and on-time delivery of high-qualityreleases• Achieved a 110% increase in lead generation by leading the end-to-end UI/UX design and development of the employee credit card web platform, optimizing user journey and conversion funnel• Increased Net Promoter Score of the Employee Credit Card portfolio by 18% by revamping the website UX, refining omnichannel communications, and driving data-driven engagement initiatives• Executed iterative A/B testing across WhatsApp, SMS, and email campaigns to optimize engagement levers, leading to a 25% improvement in MAU of employee credit card and sustained growth in active card usage• Delivered a 15% decline in customer attrition through the setup of a data-driven renewal retention desk, combining customer segmentation, outbound calling, and personalized offer strategies.Strategic Initiatives:• Conducted a comprehensive competitive analysis of 500+ credit card products across 18+ banks, identifying emerging industry trends, whitespace opportunities, and key differentiators to inform product expansion strategy• Created the Annual Operating Plan (AOP) with leadership, defining 20+ KPIs across acquisition, spends, and risk; implemented project governance to deliver 90% of targets and boost card spends by 36% YoY• Developed detailed program roadmaps, timelines, and deliverables for product launches and portfolio upgrades, maintaining visibility across 60+ parallel workstreams and ensuring alignment with AOP objectives and GTM priorities
Education
Indian Institute of Management, Kozhikode
Master of Business Administration - MBA, Business Administration and Management, General
DLF Public School
XII
Dyal Singh College
Bachelor's degree, Bsc physical science
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