Siddhanth Sonchhatra

About Siddhanth Sonchhatra

Sipping Coffee Breathing Brands. Currently as Head of Marketing for Forge Brue Hous and Meld Haus Breu & Beyond in Hyderabad, driving brand repositioning, campaign innovation and content strategies for two distinct, high-footfall F&B landmark destinations. At Forge; a Manhattan style microbrewery, have built a brand identity as Hyderabad\'s go-to for craft beers through story telling led campaigns, high engagement IP\'s like GCB, Chug-A-Thon, Big Bang Pizza Fest, Brewery Tours, Community Building, and Street Food Festival along with a balanced monthly content mix. At Meld Haus Breu & Beyond; a newly launched global cuisine lounge and bar, orchestrated a 3 day high profile soft launch with over 1100 guests and built campaign pipelines like Sunday Brunch Series and Guest DJ Sundowners. I\'ve been fortunate to shape the culinary landscape at Full Stack Ventures, where I\'ve led the launch of India\'s biggest microbrewery outlets, driven brand awareness for popular restaurants, and crafted innovative brand strategies. Have led the launch of fine-dine restaurants and casual dine restaurants at the chain level in multiple cities Have led the launch of multiple cloud brands among major food aggregator platforms. I\'ve managed the growth of multiple brands with numerous outlets across diverse cities, achieving an overall brand-level growth of 20% on major food aggregator platforms in both delivery and reservations verticals. Beyond Full Stack Ventures, I\'ve successfully navigated diverse roles. From leading business development efforts to building brands from scratch. Consistently delivered results. Played a key role in projects that celebrate women\'s empowerment and entrepreneurship and global outreach. Super passionate about brand, innovation, customer satisfaction, and fostering strong relationships. I\'m eager to collaborate with like-minded individuals to drive growth and create impactful brands.

Experience

1. Head of Corporate Marketing

   Forge Breu Hous

   May 2025 — Present · Hyderabad, IN

   Head of Marketing for two flagship F&B brands under Cyber Pearl Brewery and ABSP Hospitality driving brand positioning, campaign innovation and multi-channel engagement for diverse TG segments.• Forge Breu Hous: A Manhatta-style microbrewery with 450+covers, positioned as Hyderabad\'s go-to for craft beer lovers. Led brand revamp through content storytelling, seasonal and cohort based targeting, and a weighted monthly content calendar. Launched high engagement IP\'s including:– GCB (Grill Chill & Brew): Ticketed Sunday sundowners with unlimited grill & craft beers.– Chug-A-thon: Annual beer-chug competition with partner brand collaborations.– Big-Bang Pizza Fest: Month long chef curated menu promotion.– Brewery Tours and Community building: Quarterly brewery walk through and tasting with brewmaster.– Street Food Festival: Nostalgia themed Q4 campaign with immersive decor and menus.– Oversaw aggregator strategy, packaging experience and chef collaborated upsell menu.• Meld Haus Breu & Beyond: Newly launched 600+ capacity lounge & bar with 11 cuisines and banquet facility. Orchestrated a 3 day soft launch attracting 1100+HNI\'s, influencers, media and PR professionals. Built monthly content calendars with targeted weightage. Currently developing Sunday Brunch Series and Guest DJ sundowners to strengthen brand recall.– Campaign Strategy: Designed and Executed both digital and offline campaigns to drive footfall and engagement.– Cohort Targeting: Personalized outreach to HNI\'s, corporates, students, and family audiences.– Cross-Functional Collaboration: Worked closely with chefs, operations and aggregators to align rollouts. – Culture Building: Fostered a collaborative, ownership-driven environment across teams.

Education

• JLM GAYATRI VIDHYA PEETH

  HSC

  2010 — 2011

• Marathwada Mitra Mandal's Shankarrao Chavan Law College

  BSL LLB

  2012 — 2016