Siddhant Sharma
Lead Digital Growth @ Hero FinCorp | 11 Years Building Marketing Functions | AI-Powered Customer Acquisition & Full-Funnel Performance
- Role
- Lead- Digital Growth at Hero FinCorp
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Siddhant Sharma
I’ve always believed that marketing is more than just numbers; it’s about connecting with people and telling stories that resonate. With over 11 years in the digital marketing industry, I’ve had the privilege of working with some fantastic teams at companies like Hero FinCorp, Fibe.India, Bajaj Finserv, Angel Broking etc. My journey has taken me from managing business operations to leading digital growth initiatives—each step fueled by my passion for performance marketing.At Hero FinCorp, I’ve been able to drive significant revenue growth through innovative strategies that blend creativity with data-driven insights. In my previous role at Fibe.India, I spearheaded campaigns that not only increased our customer base by 30% but also enhanced our brand visibility across multiple platforms. It’s rewarding to see how thoughtful media buying can transform a brand’s presence.I thrive on challenges and love diving into marketing strategies that push boundaries. My time at Bajaj Financial Securities taught me the importance of adaptability in a fast-paced environment—skills I carry into every project I tackle today.Outside of work, I’m always exploring new ways to learn and grow—whether it’s attending workshops or engaging with fellow marketers online. I believe in sharing knowledge as much as gaining it; after all, we’re all on this journey together.If you’re interested in discussing digital growth strategies or sharing insights about performance marketing trends, feel free to reach out via email!
Experience
Lead- Digital Growth
Oct 2023 — Present · Delhi, IN
Drove substantial growth in customer acquisition and engagement at Hero FinCorp, achieving remarkable results through strategic digital initiatives.>Orchestrated real-time campaign optimizations that increased lower-funnel conversions by 20%.>Streamlined operations using Martech platforms, enhancing user experiences and boosting engagement by 22%.>Cultivated a high-performing team of digital experts for quick time around considering the nature of business >Instilling a data-driven culture through training and mentorship.>Introduced AI for better targeting and results from the campaigns.>Constant optimization on media mix to deliver the best results
Education
Delhi Institute Of Technology & Management
Bachelor's degree, Electrical, Electronics and Communications Engineering
2010 — 2014
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