Siddhant Salve
OTT | Digital Content | Content Analytics | Marketing
- Role
- Data Analyst - Digital Content & Product Marketing at Vodafone Idea Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Siddhant Salve
Defining and implementing a strategy and process for evaluating and analyzing content…
Experience
Data Analyst - Digital Content & Product Marketing
Aug 2021 — Present · South Mumbai, IN
I am a dynamic professional contributing to the creation and optimization of digital content strategies. My role involves leveraging a diverse skill set encompassing data analysis, programming in Python, and utilizing visualization tools like Tableau. In this capacity, I actively support the development and execution of marketing initiatives to enhance digital content effectiveness and drive product marketing goals.Key Responsibilities:Content Strategy Development:Collaborate with cross-functional teams to develop and implement digital content strategies aligned with overall marketing objectives.Analyze market trends, customer behavior, and competitor activities to inform content strategy.Data Analysis and Insights:Utilize strong data analysis skills to extract actionable insights from various sources, contributing to data-driven decision-making processes.Employ Python for data manipulation, analysis, and scripting to enhance efficiency.Digital Marketing Optimization:Work closely with the digital marketing team to optimize content for various digital platforms and channels.Employ analytical skills to measure the effectiveness of digital campaigns and recommend improvements.Product Marketing Support:Collaborate with product marketing teams to create compelling digital content that effectively communicates product features and benefits.Collaboration and Coordination:Work closely with internal teams, including creative, digital, and product teams, to align content strategies with broader marketing goals.Provide insights and recommendations to enhance collaboration between teams.Skills Utilized:Data Analysis: Strong analytical skills to derive insights from various data sources.Digital Strategy: Contribute to the development and execution of comprehensive digital strategies.Analytical Skills: Apply analytical thinking to solve complex problems and optimize marketing performance.
Education
Mumbai University
Bachelor Of Computer Applications
2014 — 2017
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