Siddhant Karkare
Manager Loyalty Projects - Strategy Loyalty Category at Welspun World, Marketing | Ex- Vguard, GTM Marketing | Ex- Collinson Group | Ex Religare Finvest | Ex Honeycomb
- Role
- Manager Loyalty Projects at Welspun World
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Siddhant Karkare
Results-driven Loyalty & CRM Projects Specialist with 14+ years of experience…
Experience
Manager Loyalty Projects
Dec 2024 — Present · Mumbai, IN
Pioneering QR Code-Based User Loyalty Program in Pipes & Fittings and Water Tanks Industry. This innovative solution leveraged technology to enhance customer engagement, product tracking, and quality control.Key Achievements- Designed and implemented a comprehensive QR code generation system integrated with SAP with feeding critical data in QR code- Enabled tracking of products at the user level, from dispatch to installation, using QR code scanning- Self Developed Power BI Analytics dashboards to track user journeys across different program levers like enrollment, logins, scanning, redemptions with different Analytics cuts like A) At user level - RFM model, WAU/ MAU with stickeness ratio, Pareto 80.20, One Time Vs Repeat Scanners.2) At Product level- Categorisarion of Premium, Mid, Eco with volume analysis and product tertiary coverage contribution at primary vs sec.3) Geography based cuts for program drive cuts for performance improvements and necessary actions.1) Influencer Program Achievements- Launched Sintex by Welspun Pride 2.0 App: Successfully rolled out industry-first QR code-based loyalty and dual-level points claim, resulting in- Increased customer engagement by 30%- 25% boost in customer retention - Enhanced overall customer experience- Created and executed an influencer program with Eco, Emo, and Ego benefits, driving:2) Retailer Program Achievements a)Successfully launched Hamesha 2.0 Retailer Loyalty with seamless claim approvals of influencers for the purchases.b) Revamped complete App UI/UX with homepage new additions of Provisional Points, Claim Approval Features, Breakup of Points category wise etc.
Education
Fr. Conceicao Rodrigues College of Engineering
Electronics Engineering, Industrial Electronics Technology
2007 — 2011
Welingkar Institute of Management
PGDM in Marketing Management, Marketing/Marketing Management, General
2013 — 2014
Skills
- Team Management
- Management
- Crm
- Business Development
- Marketing
- Business Strategy
- Marketing Strategy
- Market Research
- New Business Development
- Competitive Analysis
- Key Account Management
- Negotiation
- Sales
- Microsoft Office
- Marketing Management
- Project Management
- Data Analysis
- Technology Integration
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