Siddhant Bhatnagar

About Siddhant Bhatnagar

I currently work as a digital marketing specialist, managing end to end marketing for a D2C furniture and decor brand. My role spans paid ads, content, website management, and overall funnel performance. I’ve built and currently manage the brand’s ecommerce website, and work on improving the customer journey from discovery to purchase. On the performance side, I plan and execute Meta ad campaigns, focusing on creative testing, audience structure, and optimisation based on campaign data. Alongside this, I manage social media with a growing focus on what drives reach, engagement, and conversions.I’m particularly interested in performance marketing and ecommerce growth, and focused on building a stronger understanding of scalable results across campaigns, creatives, and conversion funnels.

Experience

1. Digital Marketing Specialist

   Twigs Direct

   Nov 2025 — Present · Haryana, IN

   I manage end to end marketing across paid ads, content, website, and overall funnel performance. This includes planning and executing Meta ad campaigns, focusing on creative testing, audience structure, and ongoing optimisation. I’ve built and currently manage the company\'s ecommerce website (WooCommerce), and work on improving customer journey from discovery to purchase. I create and publish social media content, and analyse performance to improve reach, engagement, and conversions.

Education

• University of Essex

  BA Journalism and Literature

• Liverpool John Moores University

  MA Journalism

• University of Exeter

  MSc Marketing