Siddhant Baranwal
Marketing & Business | Project Management | ONDC | VIT
- Role
- Business Analyst - Key Partnerships & Buyer Applications at Open Network For Digital Commerce (ONDC)
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Siddhant Baranwal
Driving digital transformation and growth through story-telling, data, and technology.
Experience
Business Analyst - Key Partnerships & Buyer Applications
Open Network For Digital Commerce (ONDC)
Nov 2023 — Present · New Delhi, IN
Managed Salesforce CRM implementation, streamlining reporting, optimizing and automating workflows to enhance operational efficiency.• Led the ONDC segment on DD Morning Show, reaching 8+ crore viewers per episode to drive awareness and adoption.• Spearheaded assisted commerce with 3 digital service providers, increasing OPDs across retail.• Scaled ONDC’s Public app community by 250% organically in 8 months, reaching followers and 150+ million unique impressions.• Enabled seller-led demand generation by training SMEs in partnership with Meta.• Collaborate with buyer apps to resolve category-level issues with seller apps, enhancecatalogue visibility, run offers and curate assortments aligned with marketing campaigns.• Curated high-impact content across newsletters, videos, website and marketing collaterals.• Led national ATL & BTL marketing initiatives across retail, mobility and logistics.• Managed 6+ marketing and event agencies for campaigns and activations.
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