Siddesh S B
Performance Marketing Manager | E-commerce Growth & Strategy | Google, Meta, Bing, DV360 | Ex-Zivame (Reliance Retail)
- Role
- Account Manager at Position
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Siddesh S B
I am a Cross-Channel Performance Expert with over six years of experience driving high-impact branding and performance campaigns across platforms including Google, Meta (Facebook), Bing, DV360, Apple Search Ads, Snapchat, Native, and OTT. My foundation includes deep expertise in the D2C Apparel and Fashion industry (Zivame, part of Reliance Retail), which I currently leverage to manage high-stakes US E-commerce accounts (Eventgroove & Monster Transmission) at Position2 Agency, overseeing over $3.6 Million in annual media spend. I specialize in rigorous data analysis, strategic thinking, and translating complex channel performance into measurable business growth, consistently delivering results and stability in highly competitive environments.
Experience
Account Manager
Feb 2025 — Present · Bengaluru, IN
Managed $3.6M+ Annual Spend: Oversaw end-to-end performance marketing (Google, Meta, Criteo, Bing) for two high-growth US E-commerce clients, driving all P&L and paid marketing strategy.• AI-Driven Optimization: Pioneered the development of AI Agents to automate critical tasks, including performance analysis, real-time alerting, and optimization, significantly improving operational efficiency and decision-making speed.• Drove E-commerce Growth: Increased client revenue through strategic channel expansion (launching Meta/Bing based on Google success) and global market entry (Meta expansion across US, CA, UK, AU).• Achieved Major ROAS Targets:> Eventgroove: Drove 20% year-over-year ROAS growth (exceeding 3.5+ target) while successfully scaling the media budget by 25%.> Monster Transmission: Delivered a rapid 30% increase in ROAS within six months of account takeover, sustaining a demanding client target of 12+ ROAS.• Technical Excellence: Systematically executed advanced account audits (e.g, Product Feed Optimization, Ad Asset Gap analysis, conversion path review) and continuous deep-dive performance analysis (Search SQR, PMax channel analysis) to maximize Quality Scores and Ad Strength.• Testing & Reporting: Led strategic testing focused on new bidding strategies and automated rules; conceptualized, executed, and reported on the performance of all digital campaigns against core business goals (ROI and KPIs).
Education
The Oxford College of engineering
Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
2014 — 2018
Karnataka State Open University, Mysore
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
2022
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