Siddesh Lad

About Siddesh Lad

I am a results driven Product Manager specializing in ICE as well as EVs, with end-to-end ownership of the product lifecycle from strategy and market research to development, launch, and continuous improvement. I excel at turning market insights and customer needs into innovative, high-impact automotive products that meet business objectives and deliver exceptional user experiences.I have led comprehensive market research initiatives to identify emerging trends, analyze competitive landscapes, and shape product positioning strategies. My work involves close collaboration with engineering, design, manufacturing, marketing, and sales teams to ensure seamless product development and launch execution.I define clear product specifications, features, and requirements informed by data and customer feedback, driving innovation and customer satisfaction. I develop robust product strategies, build strong business cases, create detailed roadmaps, and design impactful go-to-market plans that support revenue growth and market expansion.My experience includes optimizing pricing strategies, managing cross-functional stakeholders, and guiding products from concept to production while meeting timelines and performance targets. I continuously track market performance, customer sentiment, and sales data to identify opportunities for improvement, extend product life cycles, and introduce successful product variations.I am passionate about delivering high-quality, future-ready ICE and EV products that advance sustainable mobility and create meaningful value for customers and businesses alike.

Experience

1. Product Manager - International Business

   Škoda Auto Volkswagen India Private Limited

   Oct 2024 — Present · Mumbai, IN

   Conduct in-depth analysis of domestic and international market trends, customer needs, and competition to identify growth opportunities.Define and execute product strategies aligned with company goals, focusing on international markets.Oversee the full product lifecycle—from concept to launch—including continuous improvement and end-of-life planning.Collaborate with engineering, design, sales, marketing, and supply chain teams to ensure seamless product development and delivery.Develop business cases, pricing strategies, and product roadmaps to guide product introduction and market expansion.Lead product launches, coordinating marketing and sales efforts to maximize adoption and penetration.Monitor product performance, customer feedback, and market trends to drive enhancements and innovation.Key models managed: Virtus, Taigun, Tayron, and upcoming launches.

Education

• University of Mumbai

  B.E, Automobile

Skills

• Project Planning
• Vehicles
• Team Management
• Competitive Analysis
• Product Development
• Lean Manufacturing
• Management
• Project Management
• Crm
• Program Management
• Automotive
• Market Research
• Six Sigma
• Product Management
• Product Marketing
• Automobile
• Manufacturing Engineering
• Manufacturing