Siddarth R.
Global Head of Advertising Policy @TikTok
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WORK HISTORY
Global Head of Advertising Policy @TikTok
London, GB
Lead TikTok’s global advertising policy organization, overseeing strategy, governance, and execution across regions. Highlights include: • Setting global advertising policy direction across regulated sectors. • Embedding AI-powered moderation and scalable workflows to balance growth with compliance. • Partnering with Legal, Product, and Sales to ensure policies support innovation and market expansion. • Leading global teams through major organizational change and strategic restructuring. • Acting as a key partner in high-stakes regulatory discussions and cross-industry initiatives.
EDUCATION
IÉSEG School of Management
Bachelor of Business Administration - BBA
ABOUT SIDDARTH R.
Global policy and compliance leader with 15+ years of experience shaping advertising standards, AI governance, and regulatory risk management. I currently head TikTok’s global advertising policy team, driving policy innovation and responsible monetization across multiple regions. My work focuses on enabling growth while safeguarding platform integrity, navigating complex regulatory landscapes (such as GDPR, DSA, and Online Safety Act), and guiding global teams through high-impact change. Areas of expertise:+ Policy Development: Designing clear and enforceable policies for regulated sectors + AI & Moderation: Embedding AI systems to improve accuracy and scale + Crisis Response: Steering global risk management during sensitive events + Global Leadership: Building and mentoring diverse, high-performing teams + Stakeholder Engagement: Partnering across Legal, Product, and Sales to align priorities
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