Siddarth Mutalik
Senior Manager,Marketing @ Whatfix | Analytics, Marketing Operations, Strategies
- Role
- Senior Manager Marketing Operations at Whatfix
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Siddarth Mutalik
With over 10 years of experience in marketing operations and analytics, I am passionate…
Experience
Senior Manager Marketing Operations
Mar 2022 — Present · Bengaluru, IN
Strategic Planning: Develop and execute the marketing operations strategy aligned with overall business goals. Collaborate with leadership to define key performance indicators (KPIs) for marketing initiatives.•Process Optimization: Streamline and optimize marketing processes to enhance efficiency and effectiveness. Implement best practices in marketing automation and campaign management.•Marketing Technology Management: Oversee the selection, implementation, and management of marketing technology stack, including CRM, marketing automation, analytics, and other relevant tools. Ensure seamless integration and functionality across platforms.•Data Analytics and Reporting: Utilize data analytics to derive actionable insights for marketing campaigns and operations. Generate regular reports to track and analyze performance metrics, providing recommendations for improvement. Establish metrics to measure the effectiveness of marketing initiatives.•Cross functional Collaboration: Work closely with cross-functional teams, including Sales, Product, and Customer Success, to align marketing operations with overall company objectives. Foster collaboration to ensure consistency in messaging and branding.•Budget Management: Develop and manage the marketing operations budget, ensuring optimal allocation of resources for maximum ROI. Track expenses and provide financial insights related to marketing initiatives.•Sales Acceleration: Analyze historical data to identify trends and patterns and give inputs to the sales teams to identify opportunities which have faster and higher chances of closure.•Market Research: Stay informed about industry trends, competitor activities, and customer preferences. Utilize market research to inform marketing strategies and recommend adjustments as needed.•Team Leadership and Development: Manage and lead a high-performing operations team. Provide mentorship, training, and professional development opportunities for team members.
Education
JAIN College
Bachelor's degree, Computer Science
2005 — 2009
JAIN College
Pre University
2003 — 2005
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