Siddarth

About Siddarth

I’m Siddarth, founder of Wild Date, and I believe we’ve made food too serious. Counting…

Experience

1. Founder

   Wild Date

   Jan 2023 — Present · Coimbatore, IN

   Wild DateCoimbatore, Tamil Nadu, IndiaAt Wild Date, we’re on a mission to make good food fun again. I founded the brand to reimagine the way we relate to food—joyfully, mindfully, and without guilt.We believe clean, nutritious food doesn’t have to be boring, preachy, or wrapped in diet culture. It can be quirky, playful, indulgent and good for you.From concept to cookie, I lead everything from product development and brand storytelling to retail strategy and community building. Wild Date is now a growing tribe of food lovers who believe eating well is an experience—not a punishment.Highlights: • Created and launched a lineup of clean-label indulgences. • Built a playful and purpose-led brand voice that stands out in the wellness space. • Scaled D2C and retail presence across India, including Amazon, Flipkart, and modern trade channels. • Cultivated a loyal community by showing up with honesty, fun, and food that actually tastes good. • Advocated for a new, emotionally intelligent approach to food: one that celebrates joy, not guilt.Alongside my work with Wild Date, I serve as Managing Director at Anaamalais Toyota, Director at Anaamalais Ather, and Anaamalais Eicher Volvo, helping shape the next chapter of our family-run automotive group.My focus is on building customer-first experiences, nurturing strong teams, and driving sustainable growth across our dealerships in Tamil Nadu. I’m particularly passionate about adapting to the evolving landscape of mobility—whether it’s through Hybrid vehicles, Electric Mobility, connected tech, or elevated service experiences.