Sid Wistrick

About Sid Wistrick

In-depth knowledge base and skill sets in traditional and contemporary media/marketing services i.e. printing, newspaper, direct mail (shared & targeted), digital, demographic targeting and database analytics. Strong national to hyper-local, multi-million dollar sales performance history. Early adopter of change and innovation. High energy, strong relationship building skills with creative selling/resourcing talent. Robust contact network of media and marketing intelligence/resources. Expertise > Sales - 37 years successful multi-million dollar sales history (national, regional and local)> Printing - Standard, specialty and digital on-demand printing techniques with extensive printer contact network > Newspaper - Inserts, ROP, Co-op FSI product portfolio placement across Major, Daily Community and Specialty newspaper formats, newspaper research, market distribution optimization, audience format matching > Shared Mail & Cooperative Mailing - Full product portfolio, national to local, utilization and campaign execution; National shared mailer contact network and capabilities > Direct Mail - Adept in all aspects of direct mail. Postal/database optimization through leveraged consumer and demographic data; 1:1 digital personalization/customization > Digital Marketing - Display, email, mobile and social media > Database/Shopper Marketing - Customer list integration/acquisition/modeling and loyalty programs > Targeting, Research & Negotiating

Experience

1. Director of Media & Innovative Marketing

   Graphic Media Solutions, Llc

   Jan 2016 — Present · Atlanta, GA, US

   Need a media resource and expertise outside of your of your current marketing mix? My experience with a media brokerage firm has provided an extensive vendor list and knowledge for agency or direct marketing support. In addition can provide web press & digital printing, targeting, placement and analytics for Shared Mail, Newspaper, Direct Mail and Alternative distribution platforms from Local to National.Graphic Media Solutions is a single source “Total” Print and Digital Media Solutions provider. Our “Total” campaign approach to retail advertising helps customers increase sales and manage the intricacies of executing print and digital campaigns across multiple distribution platforms. With a framework of graphics capabilities English and Spanish, quality printing, direct mail services, GMS successfully connects print advertising solutions with cost efficient business objectives. Because of our depth of industry experience and impressive customer service, we are a great choice for customers who demand only the best performance. Our goal is to grow business, achieve positive marketing and advertising solutions while expanding your brand. GMS understands that time is of the essence with retail, that is why we tailor fit our programs to the customers wants and needs- White-label agency service -Creative Graphics -Website Development -Mobile platforms -Print Management -In Store Signage/POP/Window banners/Large Format (custom shapes-cutouts)-Logistics -Data/Customer Analytics & Strategy -Retail Insert Placement (Shared Mail, Newspaper, Direct Mail & Alternative)-Solo/Direct Mail (Intelligent Mail)-Media Placement (Traditional, Digital, Out-of-Home & Niche)GMS has broad range of printing capabilities both internally and strategically throughout the US. The GMS team members are highly skilled at high volume heavily versioned retail inserts, from both small independent grocers to Fortune 500 multi chain retailers.

Skills

• Email Marketing
• Advertising
• Integrated Marketing
• Direct Marketing
• Key Account Management
• Multi-Channel Marketing
• Ad Serving
• Customer Acquisition
• Marketing
• Behavioral Targeting
• Online Advertising
• Marketing Solutions
• Lead Generation
• Database Marketing
• Sales Presentations
• B2b
• Media Planning
• Digital Marketing
• Direct Mail
• Account Management
• Sales
• Digital Media
• Advertising Sales