Sicily Dickenson

About Sicily Dickenson

Reinventing brands with strategic positioning and omnichannel execution to fuel top-line revenue growth, optimize P&L performance, and deliver measurable business impact across categories such as outdoor retail, climate tech, fitness, and home goods. I am a Strategic, game-changing Marketing Executive with a distinguished record of driving brand awareness, lead generation, and explosive business growth in diverse industries, ranging from startup enterprises to Fortune 200 corporations. Throughout my career I have been a dynamic team builder, leader, mentor, and coach of teams of up to 200+, who is energized by opportunities to develop creative solutions to complex business challenges.I have extensive experience leading successful initiatives that have put brands on the map, revitalized stagnant sales organizations, and gained traction in crowded, competitive markets. I’m respected for being a customer-focused growth architect with talent for changing the brand focus from transactional to one that is relationship-driven. Specialties included: Business Development and Growth | Omnichannel Marketing | Transformational Leadership | Brand Strategy and Messaging | P&L Management | Operations Leadership | Customer Experience Management | Team Building | Leadership (up to 200+)| Business Development | Business Transformation | Budget Creation | Budget Management (up to $360M)| Integrated Marketing Communications | Revenue Growth | Profit Optimization | Brand Messaging | Brand Management | Go-to-Market Strategy Development | Product Marketing | B2B | B2C | Strategic Partnerships | Problem Solving | Solutions Development | Continuous Improvement | Sales Automation | CRM Implementation | Amazon 3P Selling & Optimization

Experience

1. Chief Marketing Officer

   Sun & Ski Sports

   Mar 2023 — Present

   Transforming a primarily brick-and-mortar business to meet the ever-changing needs of today’s customers, including building a profitable and well-integrated e-commerce business and developing a brand that differentiates and expands the brand’s appeal to a broader audience inspiring more people to enjoy the outdoors. In the first year, grew the e-commerce business by +35% in topline sales and currently on track to grow another 35% in the second year. Improved marketing channel strategy as well as conversion rate on the website through a disciplined test and learn approach. Introduced Buy-Online-Pick-Up-In-Store and enhanced store services experience. Launched a complementary revenue stream through the Amazon marketplace that works in tandem with the Sun & Ski Sports’ customer journey.

Education

• The University of Texas at Austin

  Bachelor of Science (B.S.), Radio, Television, Film

  1994

Skills

• Marketing
• Mobile Devices
• Interactive Marketing
• Change Management
• Campaign Management
• Sales
• Sem
• Online Advertising
• Strategic Planning
• Corporate Communications
• Customer Relationship Management (Crm)
• Creative Direction
• Social Media
• Market Research
• Creative Services
• Strategy
• E-Commerce
• Advertising
• New Business Development
• Crm
• Integrated Marketing
• User Interface Design
• Mergers & Acquisitions
• Entrepreneurship
• Corporate Branding
• Brand Development
• Business Strategy
• Long-Term Customer Relationships
• Project Management
• Program Management
• Product Lifecycle Management
• Marketing Communications
• Email Marketing
• Direct Marketing
• Direct Mail
• Cross-Functional Team Leadership
• Marketing Strategy
• Sponsorship Activation
• Business Development
• Digital Marketing