Sibi Muthu Devi
Tv Investment Buyer @Klick
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WORK HISTORY
Tv Investment Buyer @Klick
Toronto, ON, CA
Manage national TV media buys with a focus on pharmaceutical brands, ensuring cost efficiency and audience reach- Collaborate closely with planners and strategists to translate client goals into effective linear and connected TV strategies- Utilize Prisma for campaign management, invoice reconciliation, and media tracking- Coordinate with vendors to secure prime ad inventory and execute campaign activations- Analyze post-buy results to refine future strategy and media performance.
EDUCATION
Madras Christian College
Bachelor of Science
Humber College
Ontario College Diploma
ABOUT SIBI MUTHU DEVI
2 years of experience as a Social Buyer. Oversee the entire buying and implementation process from understanding an MPA to executing and campaign maintenance. Negotiated several radio and TV campaigns with the help of the Senior Buyer and bought many campaigns as an individual. Skilled in DDS, Lens, Radius, Prisma, and Campaign Manager and can perform advanced-level MS Office skills (Pivot Table, PowerPoint, Outlook, and Word)
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