Sibel Phillips

About Sibel Phillips

I am currently pursuing certification as a NASM Certified Personal Trainer (CPT) through the National Academy of Sports Medicine. This credential complements my background in medical devices and patient advocacy, expanding my expertise into evidence-based fitness and wellness coaching. Customer-Centric Brand Ambassador: Dependable, results-oriented, and highly organized global marketing leader with an award-winning track record in spearheading strategic initiatives. Thrive on solving challenges through strong cross-functional partnerships and stakeholder management. Led the launch of over 10 products in $2 billion matrix organizations as well as start up companies to markets with vast differences in market dynamics ranging from point-of-care tests to molecular diagnostics, surgical medical devices, and aesthetics. Unique Blend of Diagnostics, Medical Device, and Pharmaceutical Experience: I have performed a vast array of roles and disciplines within product management and operations across different industries. This allows me to have a 360- degree view of the business impact of marketing strategies that are sustainable and profitable. Specialties: Strategy, Product roadmap, portfolio prioritization, product lifecycle management, product development, primary and secondary market research, concept generation, GUI design, usability studies, pricing, conjoint analysis, positioning, commercialization, launch excellence, global and regional launch planning and execution, sales training, market access, reimbursement, marketing to direct-to-patient, HCP, diagnostics customers, digital marketing, integrated marketing programs, social media marketing, AI tools, content development, lead generation campaigns, KOL management, customer advocacy, market access, global access, reimbursement, SaaS, capital equipment, AI, oncology, immunology, GI, COVID, respiratory illnesses, sexual health, diabetes, drugs of abuse, alcoholism, new born screening, autoimmune diseases, infectious disease, blood banking, surgical ophthalmology, HIV, medical aesthetics, radio frequency, imaging, tomography, OCT, YAG, HIFEM, EMS, IPL, POCT, PCR, Core Lab, IA, ELISA, HPLC, Lab Automation, 6 sigma, Kaizen.

Experience

1. Advisory Council

   Harvard Business Review

   Sep 2023 — Present

   Provide strategic insights and feedback to Harvard Business Review on key topics, research, and initiatives.

Education

• National Association of Sports Medicine

  Certified Personal Fitness Trainer, Health and Wellness, General

• University of Istanbul

  Master of Business Administration - MBA, Business Administration and Management, General

• California State University - East Bay

  Executive MBA, International Marketing

• University of California, Berkeley

  Marketing

• University of Istanbul

  Bachelor's degree, Pharmacy