Sibei Ji

Product Manager @Treatwell

Optimize Conversion Rate- Identified areas for improvement in the conversion funnel and reasons for dropout using tools like Hotjar recording and surveys- Organized brainstorming sessions with the team to generate solutions for testing, prioritizing based on impact, effort, and confidence of success- Led the restart of A/B testing experiments, collaborating with data and analytics teams to setup event tracking, evaluate results, gather insights from experiment data and propose follow-up experiments- Managed over 10 experiments, resulting in a net revenue increase of half a million within six months.Increase Customer Exploration- Led customer research with UX researchers, conducting 14 interviews in two weeks to understand motivations, product usage, and pain points- Collaborated with design, UX, and marketing teams to share and discuss customer insights and brainstorm solutions.Reduce CX Contacts- Worked closely with CX and Salesforce teams to understand contact reasons and current workflows- Implemented chatbot and workflow automations, resulting in a 40% reduction in CX contacts.