Sian Story
General Counsel @Vendavo
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WORK HISTORY
General Counsel @Vendavo
London, GB
Global General Counsel at Vendavo leading all legal functions across US, EU, and UK. Providing strategic counsel on M&A, private equity investments, regulatory requirements and all aspects of commercial legal risk. Driving business transformation through ESG program implementation, AI adoption, and corporate governance.
EDUCATION
BPP Law School
LPC, Law
University of Bristol
LLB, Law with European Legal Study
SKILLS
ABOUT SIAN STORY
I believe the best legal advice is simple, human, and practical. As General Counsel at Vendavo, I’ve spent over two decades helping fast-growing tech companies turn legal complexity into confident decisions. My work spans cross-border transactions, regulatory chaos, and the ever-changing realities of AI, ESG, and international expansion - where the stakes are high and the rules rarely sit still.My approach is grounded in plain English, pragmatism, and partnership. I’m rigorous when it matters and I’m allergic to jargon. I bring structure to ambiguity, build bridges across US/EU/UK nuance, and make it easier for smart teams to do the right thing under pressure.Areas of focus- International expansion and regulatory compliance- M&A, investments, and corporate governance- ESG program implementation- AI adoption and ethical frameworks- Employment and HR matters- Legal Tech adoptionOutside of work, you’ll usually find me outdoors with my family, walking along the Welsh coast when I can get there, or plotting my next international adventure.
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