Siân D.

Global Consumer Planning Lead, Ready to Drink @Diageo

London, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

Reveal Contact Details

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WORK HISTORY

Sep 2024 — Present

Global Consumer Planning Lead, Ready to Drink @Diageo

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Leading consumer insights, brand and portfolio strategy for Diageo\'s global Ready to Drink business, worth €4bn in revenue.

EDUCATION

2004 — 2008

University of Oxford

Master of Arts (MA), Modern History

SKILLS

Consumer GoodsDigital StrategyStrategyManagement ConsultingBrand DevelopmentSegmentationManagementMarketing ManagementMarket AnalysisBrand EquityShopper MarketingBrand ManagementCross-Functional Team LeadershipMarketing StrategyIntegrated MarketingBusiness StrategyCompetitive AnalysisMarketingTrade MarketingConsumer ProductsLeadershipConsumer InsightBusiness DevelopmentDigital MarketingMarket PlanningMarket ResearchStrategic PlanningBrand ArchitectureMarketing CommunicationsMarketing ResearchFmcgConsumer BehaviourAnalysisBusiness PlanningConsultingCustomer Insight

ABOUT SIÂN D.

Strategic marketer. Expert in consumer led strategy, from category, portfolio and brand strategy through to innovation, activation and measurement.Deep experience in leading change in large, matrixed organisations. Lived & worked across the US, Europe, Russia, Egypt, Israel, UAE, Japan, China. Keen (though slow) trail runner and have done the Original Mountain Marathon 8 times, including 2x whilst pregnant.I\'ll have a paloma, please.

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